By using the simple power of words you can turn prospects into customers Copywriting is one of the most essential components of any form of direct marketing communications. In a day and age where we are constantly bombarded by information, targeted and engaging copywriting is absolutely essential if you want to stand out from your […]
Direct Marketing Essentials – Buying and Negotiating Media
How to buy the right media and tools to negotiate the best deal Choosing the right media for small businesses can be a daunting task. I know so many businesses that select an advertising medium, pay for it through the ear, and if it doesn’t work become permanently scared, vowing never advertise again. So to […]
Direct Marketing Essentials – Test the Waters of Your Marketing Campaign
Testing is one of the most important aspects of any direct marketing campaign. In fact, if you are not testing then you are NOT in the business of direct marketing. But if you don’t know what you should be testing, or perhaps you don’t understand the real benefits involved, or if you think it costs […]
Direct Marketing Essentials – Calculating the Lifetime Value (LTV) of a Customer
Simple Ways to Calculate and Measure Your Marketing Continued… Last blog I delved into some simple metrics to help demonstrate the value of direct marketing. But one question I always get asked is how do you measure the value of a customer well beyond their initial purchase? This value in direct marketing is called the […]