Client: Malvern Travel & Cruise
The concept for this design is based around quality, excellence, expertise and high end travel. It’s a golden ribbon and has an aura of prestige. The plane is used to represent travel and is instantly recognisable. The deep blue gives a sense of trust and the gold is professionalism and quality. It also works on a reverse background. The simple font is easy to read, solid, and has a no fuss feel to it. Overall is an elegant and trusting logo.