Copywriting

Use the simple power of words to turn prospects into customers

Copywriting is one of the most essential components of any form of marketing communications. In a day and age where we are constantly bombarded by information, targeted and engaging copywriting is absolutely essential if you want to stand out from your competitors. Getting it right means more leads, more sales and more profits.

Your words count

Whatever you’re trying to promote or sell, you’ll need to tell compelling stories that grab attention and connect with people so that they’ll respond in the way you want.

But writing good, clear concise copy that effectively persuades readers to take some sort of action requires significant skill, time and attention to detail.

That’s why your copy should be written by an experienced writer.

With over 40 years combined experience in copywriting, business and marketing communications, we will ensure that the copy you get will work harder to deliver the results you want. Our writing style will speak directly to your target market in a way that can be informative, educational, quirky or corporate to keep your customers interested and engaged.

How we can help

We generate ideas and write clear, concise copy that targets your prospects and turns them into customers. Our copywriting services can help in every aspect of your next integrated marketing campaign, which include:

  • Websites and landing pages
  • SEO copywriting
  • Social media content
  • Email campaigns
  • Blogs and articles
  • Sales letters
  • Brochures
  • Newsletters
  • Press releases
  • Profiles
  • Training materials
  • Team bios
  • Case studies
  • eBooks

We cover many different industries such as small business, financial services, travel and tourism, government, corporate, education, legal, building and construction, finance, legal, manufacturing and Not-for-profit.

We can provide a fixed price quote for projects with detailed requirements or you can choose from one of our smart packages below.

500 Word Blog Post

$350 (ex gst)

Our expert copywriters are ready to create unique content for your business blog.

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Content Bundle

$2500 (ex gst)

Get 4 researched 'social media ready' blog posts, plus a 20-post content calendar for one month.

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40 Page eBook Bundle

$9500 (ex gst)

Get a 10,000 Word Custom eBook - researched, written and designed!

Learn More
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500 Word Blog Post

Our expert copywriters are ready to create unique content for your business blog.

Blog posts are the bread and butter of any website. Without them, you are really just left with a brochrue style site. With them, however, you are able to bring together a community of like-minded individuals by creating content that is valuable, helpful, and entertaining. It is also an effective way to grow your website’s authority, online rankings, and traffic.

While blogging is about spending time sharing your ideas and insights with readers, if you listen closely, then you’ll find that your readers share a lot with you too.

Knowing about your audience is invaluable. That’s why our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our blog writing services are a good fit.

Get started today!

Bright Owl Marketing writers all have extensive PR/media and SEO writing experience.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Contact us today

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Content Marketing Bundle

Get 4 researched ‘social media ready’ blog posts, plus a 20-post content calendar for one month.

If you’re like make small and medium sized businesses then you have very limited in-house resources available to help you create content for your website and social media.

That’s why outsourcing your content can be an excellent way to provide fresh information and reading for your digital audience. The emphasis is to create fresh and engaging content on a regular basis for your readers as often as possible, but strategic planning of content often fails. There is never time for it!

By having a content schedule in place means you can see what information is being distributed every month, plus it also addresses key digital marketing and SEO requirements to help focus on your target audience, keywords, product or brand as well as holiday and special seasonal promotions.

Bright Owl Marketing’s content bundle provides a clear and actionable content plan that gives a framework for the communication activities of your business so that it can be dispersed through all your channels in a controlled and organised manner. It can also save you hours of wasted time chasing down content and trying to write something at the last minute.

Our Content Marketing Bundle Includes:

  • Monthly content calendar
  • Background research
  • Content writing of 4 blog posts and 20 social posts by our professional copywriters, all of whom have extensive PR/media experience.
  • Create a custom header graphic for each post, guaranteed to engage your audience! These can be easily repurposed for social media graphics, to go along with your shareable tweets!

Cost: $2500 (ex gst)

Get started today!

Contact us today to find out how your business can benefit with the help of the team at Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Contact us today

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40 Page eBook Bundle

Get a 10,000 Word Custom eBook – researched, written and designed!!

What is an eBook?

An ebook is a book in electronic format. It can be downloaded to a computer, PC, Mac, laptop, tablet, smartphone or any other kind of reading device, and is read on the screen. It can have numbered pages, pictures and graphics, exactly the same as any printed book.

Ebooks Generate Leads and Build Brands

As a marketing tool, ebooks are unique because they don’t seem like a marketing tactic. You can offer your company’s expertise to a targeted audience or provide customer testimonials and turn them into case studies, having an industry expert show how customer’s issues were solved.

Using an ebook to boost your brand image is valuable in your overall content marketing strategy in getting customers to connect to your existing brand. It adds a level of seriousness and credibility to what you are providing and makes you stand out from the crowd and portrays you as an expert in the field.

Our 40 page eBook includes:

  • Intro chapter writing
  • Content Plan – We will plan the 10 topics and the order they should be in, based on your brief!
  • Chapter Research – We will research each chapter in depth, so that the writers have a strong background to work with! (5 research tasks)
  • Chapter Writing – 10 chapters @ 1000 words each
  • Conclusion Chapter Writing – Just like an introduction, we will write up a conclusion, based on the research and the contents!
  • Front & Back Cover Design – Our incredibly talented designers will design a custom front & back cover design, based on any inspiration you provide. With 2 variations to choose from.
  • Page Template – We want the pages of your eBook to look interesting and exciting, so we’ll create a custom page template to add the text into.
  • Compilation of chapters into a book – We will compile all the text and templates into one easy to read PDF format

Get started today!

Contact us today to find out how your business can benefit with the help of the team at Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Contact us today

Raving Fans

Affordable Small Business Copywriting

A keen wordsmith, Annie’s clients return because she wins them customers, awards and better business, and in return she is highly efficient, transparent and creative. Annie Reid was part of the writing team on a property investing manual I project managed. Her experience in non-fiction writing and knowledge of...

Real Estate Copywriting

I have had the pleasure of working with Annie on both a national residential property magazine and at Burbank for the past three years. Her professionalism, writing style and ability to nail the brief within deadline every time means she’ll always be my number one go-to freelance writer.

Website Design – SEO – Copywriting

My current website was looking tired and I knew it needed a revamp. But it was difficult finding a person who could tackle all of my marketing requirements and understood the battlefield tour market, a very niche and involved area of the travel industry. Craig very confidently project managed...

Small Business Copywriting Melbourne

It is my pleasure to recommend Annie Reid as an editor and journalist. Annie stepped-in to edit issues 18 and 19 of “Residential Developer Magazine” after a change of staff. We were so impressed with Annie’s professionalism, attention to detail and all round enthusiasm for the task that we...