Email Marketing

Email marketing is highly effective for building your online community, and will help your business connect with customers, and increase sales.

At some stage in your business, if it hasn’t happened already, you may wish to consider doing email marketing to communicate regularly with your customers.

Now before you rush to explain that all the cool kids are using social media, bare in mind that when done correctly, email is still one of the easiest and cheapest ways to promote your business and keep your customers informed online. This simple communication tool will never die out in our lifetimes, and it’s the perfect way to stay top-of-mind by sending regular emails to let your loyal customers know when they can take advantage of sales, promotions, events, and encourage them to shop more often just by getting in their inbox.

There are many benefits that contribute to a good email marketing campaign such as relevance, timing and engaging content, which are all important factors to consider. But the challenge for marketers is creating emails that can:

  • Build familiarity and confidence with your customers
  • Look great in all types web browsers and mobile devices
  • Provide ease of maintenance for the user
  • Look fabulous and professional
  • Integrate within your website
  • Connect with your social media channels
  • Help build your brand

At Bright Owl Marketing, we have lots of experience designing and writing email newsletters that match all of the above criteria. Check out our design portfolio and see for yourself.

Email Template Design

$650 (ex gst)

Our custom designed templates fully integrate with popular email platforms such as MailChimp.

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Newsletter Writing Service

$500 / month (ex gst)

Create great content that motivates your readers to take action with our newsletter writing service.

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Email Automation

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Email automation enables you to send out messages to your customers at designated times.

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Email Template Design

Our custom designed email templates fully integrate with popular email platforms such as MailChimp.

What is MailChimp?

MailChimp is an email marketing tool that helps you manage your mailing lists, design bullet-proof emails, and track the results of your email campaigns. We love using MailChimp for our customers because it offers so many benefits:

  • It is absolutely FREE to send to 2,000 subscribers each month
  • MailChimp works on desktop browsers, tablets, and mobile devices.
  • You can manage your lists, add new subscribers, send campaigns, and view your reports easily.
  • Create and schedule automated messages to welcome new subscribers, follow up on purchases, nurture leads, and more.
  • Track trends and monitor list growth, see the impact your campaigns have on social networks, measure you ROI, and more.

Our newsletter design prices start from $650 + gst which includes fully integrating the design within a popular email campaign service provider such as MailChimp. So you’re all ready to go!

Complement your email template design with our newsletter writing services

With any newsletter you send out, you want your subscribers to take some form of action, whether it be to buy now, learn more or get in contact with your dircetly. Why not give them informative articles to read or provide great content that motivates your readers to take action with our newsletter writing services.

Get started today!

Contact us to find out how your business can benefit from designing and creating regular email newsletters to benefit your customers.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Contact us today

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Newsletter Writing Services

Create great content that motivates your readers to take action with our newsletter writing services.

We know writing content can be a chore, which is why we make it very easy for you to get your email newsletter out on a regular basis. All you have to do is tell us the topics you want to include in your newsletter, or we can create a list of topics for you.

Every business has something interesting to say or some exciting news that they can share with their customers or subscriber list. Your business is no exception. We usually write 3-5 topics per newsletter, but that can vary depending on the format (print, online, email) and the length of each topic. Generally a topic is 2 – 3 paragraphs.

Then we’ll finish off creating your newsletter by sourcing images formatting the text, and testing the campaign prior to distribution. So all you have to do is proof read the ‘test’ email before sending it out. How easy does that sound?

Cost: $500 (ex gst) / month

Want Something Different?

We understand that every business is unique, and sometimes you want the freedom of choice to choose your own email marketing campaigns. Tell us exactly what you want and we’ll do our best to come up with a few options for you to get started. Drop us a line to get the ball rolling…

Complement your newsletters with website content writing services

With any newsletter you send out, you want your subscribers to visit your website. Why not give them great content to read when they arrive at your website? Once you have your readers on your website, use our copywriting services,  to create content that motivates your readers to take action.

Get started today!

Contact us today to find out how your business can benefit from creating regular email newsletters to benefit your customers.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Contact us today

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Email Marketing Automation

Email automation is the most effective way to engage in email marketing because it enables you to send out messages to your customers at designated times.

Marketing Automation is the process of using technology to execute your marketing strategy. Any “automation” here revolves around internal and external processes beyond sending emails.

Using automation means you can save time by setting up the email platform in advance to send messages when customers take specific actions. This process actually allows business owners to develop closer relationships with their customers by maintaining effective communication and brand awareness.

Automation is not just about the end consumer, it’s also about the internal triggers that consumers don’t see such as scoring contacts and tracking engagement.

Benefits of email automation

There are very compelling reasons to invest in an email automation platform, such as MailChimp or Active Campaign.

  • Send targeted emails to visitors who download a report or an eBook
  • Segment these users based on their geography and send emails that are region specific
  • Set-up website tracking and monitor which users visit your pages. Then set-up automations based on what pages they visit.
  • Implement time sensitive messages and emails i.e. trigger within 5 min, 1 hour, 2 days and so on.
  • Specific date automations such as birthdays or anniversaries
  • Score your visitors based on certain behaviours and mark them a VIP. Then send them special offers, or have internal notification set-up to sales staff to set-up face to face chats.
  • Save time on low value, repetitive tasks for sales employees by automating cold lead sequences

Cost: This service is project based and will be quoted based on your business requirements.

Get started today!

Contact us today to find out how your business can benefit from creating regular email newsletters to benefit your customers.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Contact us today

Raving Fans

Website Design – SEO – Copywriting

My current website was looking tired and I knew it needed a revamp. But it was difficult finding a person who could tackle all of my marketing requirements and understood the battlefield tour market, a very niche and involved area of the travel industry. Craig very confidently project managed...

Real Estate Copywriting

I have had the pleasure of working with Annie on both a national residential property magazine and at Burbank for the past three years. Her professionalism, writing style and ability to nail the brief within deadline every time means she’ll always be my number one go-to freelance writer.

Small Business Copywriting Melbourne

It is my pleasure to recommend Annie Reid as an editor and journalist. Annie stepped-in to edit issues 18 and 19 of “Residential Developer Magazine” after a change of staff. We were so impressed with Annie’s professionalism, attention to detail and all round enthusiasm for the task that we...