Public Relations

Get a public relations strategy that can reach the masses without the expensive cost of traditional advertising

Small and medium sized businesses often see PR as just a popular buzzword in marketing and advertising. It can often feel too glamorous and something which only the big companies use.

But a well devised public relations strategy has a number of benefits, which include:

  • It’s an inexpensive way to reach your target customer in masses
  • Creating more credibility than traditional advertising
  • Creating a competitive advantage over your competitors.
  • Stimulating awareness and ultimately demand for your products or services
  • Building and strengthening your company image and brand
  • Giving the impression that your business is innovative and going places
  • Increasing your web presence and visibility on popular search engines such as Google

A well crafted and managed public relations program can have a significant impact that is far greater than traditional marketing or advertising channels. It’s also a proven fact that public relations carries a higher credibility factor and delivers two and half times the value of print advertising.

So if PR is not a part of your marketing strategy, it may be time to reconsider and use it to complement your existing marketing initiatives. Bright Owl Marketing has created some PR packages to suit your budget.

Press Release Writing

$450 (ex gst)

Got big news? Our PR Specialists know how to write press releases that attract media attention.

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Professional PR Pack

$2000 (ex gst)

We'll create all the resources you need plus a step-by-step guide to help you get the most out of talking to the media.

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PR Punch Campaign

$2000 / month (ex gst)

Get a public relations campaign that will build and strengthen your brand and create demand for your products or services.

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Press Release Writing

Our PR specialists will write a press release that is readable, properly formatted, and designed to get media attention.

If you don’t know how to write a press release — or simply don’t have enough time in the day to push out a press release — you’re in luck. Our PR specialists know how to craft press releases that attract media attention for your events, news or major announcement.

Our seasoned wordsmiths know how to make editors, the media and your target market sit up and take notice of your press release.

We’ll prepare a compelling press release for you. Once you have reviewed it you are then given the opportunity to approve or suggest any necessary changes.

Our press release writing service doesn’t end until you’re satisfied with the final result.

Get started today!

Contact us today to find out how your business can benefit from a media release created by the team at Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

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Professional PR Pack

We’ll create all the resources you need plus a step-by-step guide to help you get the most out of talking to the media.

Bright Owl Marketing provides professional PR Packs for small businesses that would prefer to contact and manage the media, but need some help creating the perfect press release and essential supporting materials to get your product or service noticed.

Here’s what you get:

  • A well crafted press release written by our PR specialist
  • Any interviews with key stakeholders will be conducted to support press release material
  • A fact sheet describing your product or service
  • A biography or background information to support your press release
  • Our designers will collect the best screenshots of your product (or feel free to provide your own). We can also edit any photos you have already.
  • A fully researched and completely customised Media List of relevant contacts including journalists, editors and bloggers from print, radio, television and online media channels.
  • Public Relations Process plan for you to follow step-by-step, complete with useful tips to help you get the most out of the media liaison experience.

Cost: $2,000 (ex gst)

Get started today!

Contact us today to find out how your business can benefit from a social media package created by the team at Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

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PR Punch Campaign

Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you.

A public relations campaign can help your business enormously and it doesn’t have to be expensive. You basically have two choices when it comes to a PR campaign: you can either do it yourself starting off with our Professional Pro Pack, or you can hire a specialist from Bright Owl Marketing.

An effective public relations strategy requires a minimum 3 month investment to ensure you get the most out of your campaign.

Your PR Punch campaign starts with:

A half day workshop to create your PR and Communication plan, which includes:

  • The purpose of a public relations and Communications plan
  • Developing your newsworthy story
  • Media and advertising analysis
  • Targeting key online and offline publications
  • Monitoring your media effectively
  • Developing key messages for each of your market segments

This will then be developed into a high level PR and Communications plan, which will be completed in the first month of engagement.

Here’s what else you get:

  • A Public Relations Manager for your business
  • Media liaison, project management and communications strategy consulting every month. This can be used as flexi-time and spread out over the term of the contract.
  • Your PR Manager can even represent your business at all internal and external meetings, and even carry your business card as the ‘Public Relations Manager’ of your company.

Your PR Manager will also:

  • Create well crafted press releases
  • Interview key stakeholders to support press release material
  • Create a fact sheet describing your product or service
  • Write a biography or background information to support your press release
  • Develop a media contact strategy to help pitch ideas and follow up any media releases/newsworthy information each month
  • Provide media monitoring services

Cost: $2000 + gst per month
Term: Preferred contract period is 3 months

Get started today!

Contact to find out how your business can benefit with a PR Manager.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Contact us today

Raving Fans

Public Relations and Communications Consultant – Fashion

I have known Melissa Jenkins for over 20 years, working with her both in corporate marketing at Telstra and as a new online e-commerce, fashion & jewellery business owner of Style Palette. Melissa has a creative flair that follows through from her amazing creative thinking to execution in market....

Real Estate Copywriting

I have had the pleasure of working with Annie on both a national residential property magazine and at Burbank for the past three years. Her professionalism, writing style and ability to nail the brief within deadline every time means she’ll always be my number one go-to freelance writer.

Small Business Copywriting Melbourne

It is my pleasure to recommend Annie Reid as an editor and journalist. Annie stepped-in to edit issues 18 and 19 of “Residential Developer Magazine” after a change of staff. We were so impressed with Annie’s professionalism, attention to detail and all round enthusiasm for the task that we...