Developed high-converting sales funnel and delivered over 700 new leads to date and doubled our original monthly targets
Endorphin Wealth is a privately owned business based in Melbourne and Sydney that specialises in strategic wealth management services and solutions. The innovative, award-winning team of passionate advisors have a customer centric approach supporting established and growing professionals, and those approaching retirement.
We worked with Endorphin Wealth to revisit the strategic marketing approach with a detailed marketing plan, which included a tactical 12-month calendar of marketing activities with budgets, measurement and reporting tools included.
We also aimed to provide them with innovative solutions to implement internally, monthly senior level marketing advice and support, and to deliver at least 30 website leads per month. Our services included:
- 12 Month Tactical Marketing Plan
- Email Automation
- Google Adwords
- Website Review
- Social media Advertising
- High Converting Landing Pages
- Lead Generation
Endorphin Wealth have a strong digital presence which is managed internally. Over the last few years they have had a steady flow of leads from their existing website. However, in the last few months they have seen a significant decline. They then starting researching various web marketing agencies and were looking for a senior level expertise to develop a long term strategic partnership with the goal of minimising costs and increasing revenue from marketing activities.
After an initial strategy and deep dive, we were able to develop a highly targeted lead funnel using social media, Google Adwords and retargeting, email marketing and landing page development which resonated with their 3 main target audiences. Over the last 12 months we have been generating an increase in leads month on month and are currently on track to deliver well over 700 new leads to date, and almost double our original monthly targets.
Following the successful lead generation campaign, we are now working on developing a brand new website for the business to help generate additional leads.
“The strategy and advice provided by the team at Bright Owl has been a massive driver for our growth and delivered outcomes well beyond out expectations. With the digital marketing landscape changing, it’s important that we are supported by a high calibre marketing team that understand the dynamics of online marketing and lead generation and can keep pace with these constant changes. We are happy to continually invest in marketing based on sound strategy, strong creative and content, and technical abilities.”
Robert Rich, Endorphin Wealth
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Website Design & Development
Our website needed improvements in both look and functionality. We appointed Craig to manage the website development and were impressed by his level of commitment to the project, his high standards, and his thoughtful collaborative approach.
Craig’s expertise was crucial to building a website that reflects an understanding of our market and competitors, and gives us a distinct advantage.
I would confidently recommend Craig to anyone as he delivered above and beyond what I was expecting – at an affordable price too.
A.I. Solutions Marketing
We’ve worked with Maarten for over four months now to help shape and structure our marketing, sales, alignment and business development to get us ready for scale. He built us an “evo-blueprint”, an always evolving eco-system where marketing and sales activities combine for accelerated business growth. This included a full business development strategy by the numbers with realistic targets to act upon. A combination of digital and non-digital marketing strategies and sales activities have already paid off. Highly recommended.
Website Design – SEO – Copywriting
My current website was looking tired and I knew it needed a revamp. But it was difficult finding a person who could tackle all of my marketing requirements and understood the battlefield tour market, a very niche and involved area of the travel industry.
Craig very confidently project managed the entire website development, from the design through to the copywriting, optimising the content for search engines and implementing suitable Google Adword strategies. In fact, within the first month of operation I was driving more traffic to my new website compared to my old website.
As an experienced marketing consultant, Craig has been able to take the bull-by-the-horns with all of my marketing requirements and incorporating them into one cohesive marketing plan. This involved writing and distributing press releases, advertising and brochure development, and seamlessly integrating them with our online marketing strategy. We’ve been so happy that we’ve been using his services for over three years now.
Craig is a very conscientious and determined marketing professional who is clearly passionate about his business. My only regret is that I didn’t find him sooner.