Fit & Delicious

Launched vibrant new brand and website for unique health and wellness startup business

Industry

Health & Wellbeing

Business Size

1 - 5

Scale

Local

about us

Yes, there is a better way to wellness, and Fit&Delicious have found the perfect mix to make it fun for everyone in the workplace. They love helping and encouraging your workers to improve their health and fitness levels, increase their energy and productivity, and lower their healthcare spending. This fabulous business is run by Irina Santaiguina in Melbourne. Irina is the brains – and smiling face – behind Fit&Delicious, and is a guru of corporate fitness and group wellness.


Our Approach

This logo has a sense of fun and exudes a zest for life. Strong shapes are used here which give the brand confidence. It is also fresh and approachable, and makes you feel active. The elements in here are an apple to represent health, a leaf to represent fresh food, with the active person inside the shape of the fruit. The charm about this logo is how the shapes and curves all tie in together.

From this we also developed a sub brand called Yogikidz, which was aimed at helping kids stay happy, healthy and engaged. It is a dedicated yoga practice for children aged 3 - 5 years that focuses on breathing techniques, concentration and physical postures while promoting self-discovery and inquisitiveness. All of which are incredibly valuable for growing kids.

Bright Owl Marketing was delighted to help this start-up health and wellbeing business come to fruition by developing a marketing plan, then helping execute all the exciting online and offline campaigns which included branding and website development. The project involved:

  • Marketing Workshop & Plan
  • Logo Design & Branding
  • Copywriting
  • Marketing Consulting
  • Development of sub-brand: YogiKidz
  • PhotographyFit & Delicious
  • Fitness Package Development
  • Website Development
  • Brochures & Flyer Design

The Challenge

Irina has this wonderful business concept that was new in the market but had no idea how to establish the brand that would build awareness and create some hype to what she was doing. After meeting with a Melbourne marketing consultant from Bright Owl Marketing, we agreed the best way to start was with a marketing and brand workshop to clearly map out her ideas, understand her strengths and weakness, develop her core products and services, and build a few customer personas that would be interested in engaging with the brand.


The Results

As a result of the marketing plan and mentoring by Bright Owl Marketing, Fit & Delicious launched their website with their positioning, products and branding in place, working hard for them right from the start. Since then it is clear that the website launch and subsequent marketing efforts were a success, with Irina being in hot demand from local schools, gyms and her own client database. Fit & Delicious has a growing Facebook page with exceptional reach and is not doubt assisting in additional website traffic. Bright Owl Marketing is extremely pleased in the progress Fit & Delicious has made since we started working together.


Are you serious about

GROWING YOUR BUSINESS?

To get the ball rolling we’ll need your business and goals, so please compete the form below. We’re only looking to work with people who are SERIOUS about growing their business. We’ll give you a transparent and concise way forward and if there is an opportunity to work together, then we’ll get a proposal to you within 48 hours.

Once you have completed form we’ll work out a time to hop on the phone or catch up in person at your earliest convenience.

Discover how we can help boost your business leads,
sales and profits today!

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Our Raving Fans

Marketing Workshop & Plan – Healthcare

Thank you Craig for your email follow up from our meeting last week. It was a joy to meet you in person and I really valued the time you provided and the generous sharing of your ideas. Of course, I was buzzing afterwards thinking about possibilities and trying to digest your comments. I feel like I have calmed down now and see my vision more clearly. I have also calmed about my competition and am so pleased I have found you to collaborate with to bring my vision to light, rather than trying to pit myself against the competition that beat me to it – this includes my review of the member fee and dropping the more formal aspects of advertising that I thought would be necessary.

Hospitality Marketing

My business wouldn’t be the same without Amy. She is more than just a marketing consultant, she is a true business partner. She intricately understands by business and provides marketing strategies that deliver. The monthly marketing retainer is the perfect set up to have my own marketing function without having to employ someone.

FMCG Beverage Industry Marketing

Maarten and his team helped us infuse new life into a dormant brand with a comprehensive social media strategy, that helped to turn around the franchise.

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