Sous Vide Australia

Developed pipeline of traditional and digital marketing campaigns to deliver exceptional sales and revenue for this small business

Industry

Restaurants and Hospitality, Product Development, eCommerce

Business Size

1 - 5

Scale

Local, State and National

about us

Sous Vide Australia is a located in Lilydale, Melbourne. The owners Dale and Libby Prentice have created a strong community focused, family based business that specialises in providing local access to the highest quality and specifically designed sous vide cookery equipment from around the world, and cooking experiences that bring people together. Dale has 25 years experience as chef in some of the states best restaurants, and has cooked with many top-rated chefs including George Calombaris, Philippe Mouchel, Riccardo Momess, Frank Camorra and Greg Malouf. While Libby is a Chartered Accountant and the backbone of the family business.


Our Approach

Bright Owl Marketing started the journey with a full day marketing workshop to better understand Sous Vide Australia’s customers, their buying needs and what type of offers they respond too. We then developed a detailed 12 month marketing, promotional and communications calendar, which included key messaging additional marketing channels to gain awareness. The number of projects Bright Owl Marketing delivered includes:

  • Marketing Workshop and Plan + 12 Month Communications Calendar
  • Crowd Funding Pozible Campaign
  • Product Information Catalogue Design
  • Customer Surveys
  • Public Relations Pitch and Media Outreach
  • Email Marketing and Communications
  • Design Corporate Partnership Presentation with Breville | Commercial
  • New Website Wireframes
  • Google Adwords
  • Social Media Marketing (Facebook, Instagram & LinkedIn)
  • New Product Marketing and Promotional Strategy
  • Product Research
  • SEO Strategy

The Challenge

Dale and Libby Prentice contacted Bright Owl Marketing based on a Google search looking for a marketing consultant in the hospitality industry, and found that Craig Pethebridge’s experience was well-suited their needs. They were looking to get some outsourced marketing support, streamline their marketing processes and also lift their marketing communications to gain more brand awareness and penetrate the market. They also had more sous vide products entering the market and were looking for assistance to help them maximise sales opportunities, both online and through their vast supplier network.

On top of that, they also wanted to launch an exciting new collaborative space in Melbourne with the goal of exploring new ideas and to do recipe development with the latest sous vide and molecular equipment. We called it The Upper Room – created to help wickedly talented chefs or aspiring home cooks to cook more, cook better, and get incredible results every time.


The Results

Social Media, Email and Content Marketing

We successfully established regular email and social media communications to help grow brand awareness and establish authority, where we grew their email database to over 11K customers and suppliers. Email and social media advertising became the main driver of product sales, where on average $20K product was sold each month. The most expensive product sold was worth $13K. Blog posts were created based on interesting topics specifically around interviewing Head Chefs, Products Launches, and Sous Vide Recipes, which also help boost national search engines rankings.

Competitions

We used competitions and giveaways to help grow brand awareness and increase our social media followers by over 120% in the first year, which also contributed to an uplift in overall sales.

Pozible Crowd Funding

We launched a Pozible Campaign to secure crowd funding to build The Upper Room, with most of the funds coming from our email communications and social media updates detailing our journey from concept right through to development of the premises. For donations of $20 or above, customers were able to choose from a range of special products to a wonderful experience, which Bright Owl Marketing developed in conjunction with Sous Vide Australia.

Corporate Presentations

Bright Owl Marketing also developed pitch documents to secure funding from product suppliers where marketing assets could be share and incremental sales could be achieved for both parties.

Product Catalogues

Bright Owl Marketing helped develop and market the yearly product catalogue. Being nearly 80 pages in length, the information guide contained the latest products and accessories and was distributed to suppliers and resellers through their channels. Bright Owl Marketing also provided marketing communications support for suppliers to use for their customers.

Search Engine Optimisation (SEO) Marketing

Updated keywords were developed based on customer searches, key landing pages were updated with met data and descriptions to help boost overall page rankings. Organic search in Google grew by 63% in the first year, which resulted in an increase in sales. They also have 6 keywords now listed on the 1st page of Google, with 2 being in the top position.


Are you serious about

GROWING YOUR BUSINESS?

To get the ball rolling we’ll need your business and goals, so please compete the form below. We’re only looking to work with people who are SERIOUS about growing their business. We’ll give you a transparent and concise way forward and if there is an opportunity to work together, then we’ll get a proposal to you within 48 hours.

Once you have completed form we’ll work out a time to hop on the phone or catch up in person at your earliest convenience.

Discover how we can help boost your business leads,
sales and profits today!

Location Form

We help businesses grow with the world’s most popular platforms

Our Raving Fans

Website Design – Retail Marketing

Craig is tremendously knowledgeable, creative and personable and all three qualities are very important to me in choosing people I do business with. He strikes a perfect balance of professionalism and personal attention. I have enjoyed working with him on my new website and I am always impressed with the work he does for me.

Retail Franchise Marketing

Tanya joined us at Yo-get-it to mentor our design and marketing team. She implemented some key branding and marketing principles, and developed a marketing plan, working with us through its roll-out. As a retail franchise businesses, we worked with multiple key stakeholders, and there was marketing strategies for each group. Tanya was hands on, as well as mentoring us through our creative branding and marketing approach. The marketing strategies we worked with included email marketing, social media, a new website, brand guidelines, influencer marketing, PR, promotional material, database management, instore promotions, online advertising and much more. Tanya’s depth of understanding of marketing platforms and opportunities was highly beneficial to our business and team.

Fast Food Industry Marketing

I’ve had the pleasure of working with Ali on a new business opportunity with Pizza Hut. At our very first meeting, she demonstrated a strong digital background and genuine passion for the work she produces. Ali consistently leads by example for her own team and clients, and I wouldn’t hesitate in working with her again in the future.

More Testimonials