Sous Vide Australia
Developed pipeline of traditional and digital marketing campaigns to deliver exceptional sales and revenue for this small business
Sous Vide Australia is a located in Lilydale, Melbourne. The owners Dale and Libby Prentice have created a strong community focused, family based business that specialises in providing local access to the highest quality and specifically designed sous vide cookery equipment from around the world, and cooking experiences that bring people together. Dale has 25 years experience as chef in some of the states best restaurants, and has cooked with many top-rated chefs including George Calombaris, Philippe Mouchel, Riccardo Momess, Frank Camorra and Greg Malouf. While Libby is a Chartered Accountant and the backbone of the family business.
Bright Owl Marketing started the journey with a full day marketing workshop to better understand Sous Vide Australia’s customers, their buying needs and what type of offers they respond too. We then developed a detailed 12 month marketing, promotional and communications calendar, which included key messaging additional marketing channels to gain awareness. The number of projects Bright Owl Marketing delivered includes:
- Marketing Workshop and Plan + 12 Month Communications Calendar
- Crowd Funding Pozible Campaign
- Product Information Catalogue Design
- Customer Surveys
- Public Relations Pitch and Media Outreach
- Email Marketing and Communications
- Design Corporate Partnership Presentation with Breville | Commercial
- New Website Wireframes
- Google Adwords
- Social Media Marketing (Facebook, Instagram & LinkedIn)
- New Product Marketing and Promotional Strategy
- Product Research
- SEO Strategy
Dale and Libby Prentice contacted Bright Owl Marketing based on a Google search looking for a marketing consultant in the hospitality industry, and found that Craig Pethebridge’s experience was well-suited their needs. They were looking to get some outsourced marketing support, streamline their marketing processes and also lift their marketing communications to gain more brand awareness and penetrate the market. They also had more sous vide products entering the market and were looking for assistance to help them maximise sales opportunities, both online and through their vast supplier network.
On top of that, they also wanted to launch an exciting new collaborative space in Melbourne with the goal of exploring new ideas and to do recipe development with the latest sous vide and molecular equipment. We called it The Upper Room – created to help wickedly talented chefs or aspiring home cooks to cook more, cook better, and get incredible results every time.
Social Media, Email and Content Marketing
We successfully established regular email and social media communications to help grow brand awareness and establish authority, where we grew their email database to over 11K customers and suppliers. Email and social media advertising became the main driver of product sales, where on average $20K product was sold each month. The most expensive product sold was worth $13K. Blog posts were created based on interesting topics specifically around interviewing Head Chefs, Products Launches, and Sous Vide Recipes, which also help boost national search engines rankings.
We used competitions and giveaways to help grow brand awareness and increase our social media followers by over 120% in the first year, which also contributed to an uplift in overall sales.
Pozible Crowd Funding
We launched a Pozible Campaign to secure crowd funding to build The Upper Room, with most of the funds coming from our email communications and social media updates detailing our journey from concept right through to development of the premises. For donations of $20 or above, customers were able to choose from a range of special products to a wonderful experience, which Bright Owl Marketing developed in conjunction with Sous Vide Australia.
Bright Owl Marketing also developed pitch documents to secure funding from product suppliers where marketing assets could be share and incremental sales could be achieved for both parties.
Bright Owl Marketing helped develop and market the yearly product catalogue. Being nearly 80 pages in length, the information guide contained the latest products and accessories and was distributed to suppliers and resellers through their channels. Bright Owl Marketing also provided marketing communications support for suppliers to use for their customers.
Search Engine Optimisation (SEO) Marketing
Updated keywords were developed based on customer searches, key landing pages were updated with met data and descriptions to help boost overall page rankings. Organic search in Google grew by 63% in the first year, which resulted in an increase in sales. They also have 6 keywords now listed on the 1st page of Google, with 2 being in the top position.
Are you serious about
GROWING YOUR BUSINESS?
To get the ball rolling we’ll need your business and goals, so please compete the form below. We’re only looking to work with people who are SERIOUS about growing their business. We’ll give you a transparent and concise way forward and if there is an opportunity to work together, then we’ll get a proposal to you within 48 hours.
Once you have completed form we’ll work out a time to hop on the phone or catch up in person at your earliest convenience.
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