Created high Impact brochure to educate and inform potential buyers and generate additional revenue
Trees Impact is located north of Sydney and is renowned throughout Eastern Australia as the only nursery that truly specialises and grows large domestic and suburb streetscape trees. They are also known as Australian native species specialists and have received wide acclaim throughout the community and their practices are now accepted as the key benchmark in Australia. Much of their business involves growing trees under contract, which have been commissioned for projects well into the future where only the best will do.
After nearly 30 years, their reputation for quality landscape trees is unrivalled. What we love about this business is there staff and directors are stable, committed and hugely experienced – and all are active in day-to-day operations. Repeat business levels are exceptional, and their customer service and support is constructive, prompt, thorough and reliable at all times.
The brochure incorporated images taken at the nursery, and to complement this the graphic designer applied custom graphics, which really brought the brochure to life. The colours used reflected the original logo colour, but it also incorporated rich and light greens to reflect different tree types and maintain the link with nature.
Bright Owl Marketing Agency was delighted to help Trees Impact with a new branding initiative to help create a brochure to promote their services and achievements to potential buyers, including property developers, local government, universities, golf courses, parklands and landscape architects, contractors and designers.
Increasingly, the designers and developers of important projects recognise the need to secure supply of their bigger trees long before planting. Otherwise, when the time comes for last minute shopping, the trees needed simply will not exist – leading to the disappointment and the need for major compromises.
The brochure therefore aims to educate and inform potential buyers and is available in hardcopy format as a takeaway from every meeting. A clear call to action was also placed on the brochure to make it easy for interested parties to contact Trees Impact directly for more information.
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Logo and Graphic Design – Landscaping
Knocking it out of the park! You have brained it! Very impressed mate with the initial logo concepts. We are proud of these and you could use any of them, and realistically all of them could be used individually and in different situations.
Marketing Consultant – Pet Supplies
Virginia was able to work with very complex and competing requirements, and develop a winner of a brand image and associated website that retained and generated sales in the demographic that we targeted from day one. She has been flexible and very professional in coordinating other contractors and worked well beyond the “strict requirement spec” to deliver a result beyond our expectations within budget and on time. We would be very happy to use Virginia again. We strongly recommend her.
Branding & Signage
As the owner and Managing Director of Central Signs for over 25 years I have dealt with many types of businesses and managers in providing solutions to their sign and branding requirements.
One of the common problems of business needs to address is the lack of practical knowledge of designers who have been tasked with adapting a corporate logo or brand to sign design. Often this problem is exacerbated by the lack of sign experience of brand managers who need to rely heavily on their chosen sign company for practical solutions adapted to varying site location, materials and conditions.
Craig has the ability to project manage the resolutions required between design concepts, manufacturing materials and methods as well as individual site limitations.
The efficient and practical project management of these issues is a significant tribute to his management skills.
Accordingly, I commend Craig who has project management skills superior to most. I believe those skills would apply to all types of project management.