How to craft a press release that gets attention every time Here’s a tip from those of us with years of experience: if you want to ruin your reputation with the media easily, send them a poorly drafted press release. Every day, editors and journalists have to deal with loads of press releases in their […]
Blueprint for Creating the Perfect Lead Magnet
Ingredients: 6 cups of whole meal flour, 2 cups of water, 1/4 ounce of active dry yeast, 3 tablespoons of sugar, 2 tablespoons of canola oil, 1 tablespoon of salt. That’s the recipe for delicious homemade bread. Although following the recipe is critical to making a good loaf, you still won’t get anywhere without all […]
A Guide: How to Write a Blog
You are probably aware that blogging is critical to running a successful online business. But you need to learn how blogging works and how to write each post in such a way that it benefits your business. Not having a blog means that you will have no content for your social media channels, you won’t […]
Finding the Best Digital Marketing Agency in Australia for Your Small Business
In this post, we’ll help you determine whether you should handle your own small business marketing or engage the service of a digital marketing agency… One of the golden rules of digital marketing is finding out where your target audience hangs out and then getting your content in front of them. Before now, people were used […]