Fit & Delicious Brand


Client: Fit&Delicious

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Founder, Irina Santaiguina has spent years learning about food and nutrition, and along the way discovered the amazing properties of raw food and super foods. And when you combine exercise with nutrition then you can see amazing results. Hence, Fit&Delicious was created for anyone looking to lead a happier and healthy lifestyle.

Primarily aimed at the corporate market, Fit&Delicious encourages workers to improve their health and fitness levels, increase their energy and productivity, and lower their healthcare spending. Whether it’s one of their feel-good fitness programs or creating deliciously tasty treats, Irina and her team are sure to find the right fit for any work team.

Bright Owl Marketing was thrilled to help Irina with her start-up business by firstly creating a marketing plan with a 12 month action plan. We then set about implementing each and every online and offline marketing activity to help her get the results she wanted. Some of the marketing and brand implementation activities included:

  • 12 Month Marketing and Brand Plan Development
  • Logo Design
  • Business Cards
  • Letterhead
  • Website Development
  • Development of sub-brand: YogiKidz
  • Website Design
  • Copywriting – Developing the tone of voice for the brand
  • Brochures & Flyer Design

Fit&Delicious now operates in two areas across Melbourne and has developed a loyal clientele teaching kids at many Melbourne schools.

“Bright Owl Marketing has a genuine interest in my business which was heartfelt and honest. Thanks to Craig’s guidance my little idea has grown some feet and is starting to walk by itself. I am so excited about the future now.”
Irina Santaiguina, Fit&Delicious

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