Client: Sure Seal Sealants
This logo design refresh still has a familiarity with the current brand with the bold font, colours, and the oval shape, but has been stylised to make it more modern and sophisticated.
The new logo design is simple and bold, whilst being elegant and appealing to look at. The recognisable shape of the Seal leaves no questions in your mind of what your’e looking at, especially because the business name confirms this at the same time. Again we’ve used the background to incorporate the second colour, but without the black outline around it which also represents a ‘seal of approval’. It gives the whole logo overall a slightly modern feel. The yellow and blue in the current logo has been used as the background shape and makes the whole design bold and sophisticated. The Seal loosely takes on the shape of an ‘S’ which gives it more meaning.