The Benefits of Collaborative Partnerships – How Architects and Designers can leverage the skills of a marketing consultant without the overheads In today’s dynamic world, a marketer has to be versatile and wear multiple hats. They have to be a tech wizard, data analyst, social scientist, great storyteller, and the list goes on. And as […]
Revisiting Branding: Getting Your Message Across
Our branding, marketing, and design industry have no regulatory body. Anyone can start providing branding or marketing services without any certification or license. In fields like law and engineering, it’s a different story entirely. That means lots of marketing firms or agencies can spring up overnight. The services offered in this industry are also intangible. […]
How to identify your target market
Successful marketing has to do with getting to know your target market. Who are your potential customers? What’s in it for them? Why should they even do business with you? Targeting these people makes it easy to create your store for the right target market, efficiently leveraging the tools you have to nurture and win […]