As a young child in school, Craig Pethebridge got his first taste of small business marketing from selling tadpoles to friends for 2 cents each, which was big dough back in those days. His ‘portfolio’ quickly grew when he realised that he needed to sell something to keep the little wrigglers in. So he started collecting old ice-cream buckets and packaged a deal for anyone who bought the full aquatic kit. But it didn’t stop there. Next he was raiding his mother’s garden for rocks and moss to upsell as shelter when they turned into frogs… Craig made an absolute killing in the summer of ’83. Since then Craig has followed his passion for business in a unique career over 20 years focusing on integrated marketing communications and entrepreneurship.
During this time he gained extensive experience in marketing, branding, product development and communications roles with major brands such as Fairfax Media, Jetstar Airways and Crown Casino. In these positions Craig successfully created and implemented entire marketing strategies and developed alternative revenue opportunities across these industries.
But Craig’s passion to work with small businesses was ignited when he worked for Fairfax Media. During this time he was given the opportunity to work with business owners across very different industries such as travel, wine, publishing, financial services, box office and mobile technologies to create compelling offers for the publications giant’s extensive readership. He has since expanded his knowledge and experience further afield to help small business owners navigate through the marketing minefield of traditional versus digital marketing channels that exists today to help them achieve growth and success.
“My goal is to take the mystery out of traditional v.s digital marketing, making them understandable to our clients, and help them succeed.”
With his corporate experience enriched with business acumen, Craig’s years of experience in small business marketing has seen him deliver exceptional results for hundreds of clients. With exceptional skills in identifying challenges, he thrives in working with clients to deliver smart and effective marketing solutions that make the complex understandable. “I’m very strategic by nature and so you can expect me to pass a critical marketing eye over any campaign to make it even better, cost less or more engaging.
When Craig isn’t working he loves networking within his local business and marketing communities and participating in sporting endeavours. But what he is really enjoying right now is mentoring uprising marketing stars as part of the Australian Marketing Institutes ‘Emerging Marketers’ mentoring program.
Get Started today
Contact Craig today to book an initial consultation with no obligation. Craig will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.
There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.