Pirotta Services Commercial
12 month marketing strategy, brand refresh and a new premium website to showcase work and generate leads
Industry
Building and Construction
Business Size
1 - 5
Scale
Local and State
about us
Pirotta Services Commercial is a family owned company founded in 1995 that specialises in construction and commercial fitouts in Melbourne. They have immense experience in all aspects of commercial office fitouts, including construction, refurbishments and building maintenance. In 2016, the next generation took over the business, and with this came new ideas, better processes and the latest design and construction trends for interiors and building solutions.
Our Approach
Bright Owl Marketing understood immediately that the visuals needed to gain cut through in a competitive market. After completing a detailed marketing and brand workshop to help understand who their target audience is, their brand personality and what sets Pirotta about from the competition, we set out to build a campaign schedule from logo development, right through to website design.
Bright Owl Marketing was delighted to help Pirotta Services Commercial with many of the marketing requirements including:
- Marketing & Brand Workshop
- Custom Website Design and Development
- Social Media
- Logo Enhancements
- Copywriting
- SEO Strategy and Advice
- Collateral Design
- Email Marketing
The Challenge
As the next generation took over the reigns, there was a need for a brand refresh to help breathe new life into the business and generate more online leads. The client wanted to use the strong green and purple colours, which were part of the family emblem, which had been passed down through generations. They were also looking to showcase their work to help drive leads.
The Results
Bright Owl Marketing created a website that was image led, and could show off all the amazing work the team at Pirotta have created over the years. They also wanted to simplify their service offering into 4 key areas with a strong call to action on every page. A blog was added to educate and inform their audience with the latest design tips and trends, plus social media links have been placed so that users can see the company from a different perspective. Bright Owl also wrote all the sales copy for the landing pages on the website as part of their SEO strategy which has been keyword optimised for search engines. The client was really excited to see the final result and was amazed just how easy it was to update the site in the backend. Bright Owl Marketing mainly use WordPress for all their website design projects as it is the most user friendly and can easily be updated by any developer.
Are you serious about
GROWING YOUR BUSINESS?
To get the ball rolling we’ll need your business and goals, so please compete the form below. We’re only looking to work with people who are SERIOUS about growing their business. We’ll give you a transparent and concise way forward and if there is an opportunity to work together, then we’ll get a customised proposal to you within 48 hours.
Once you have completed form we’ll work out a time to hop on the phone or catch up in person at your earliest convenience.
