Marketing Consultants

Our marketing consultants will give you the right marketing advice and expertise to help you increase sales and get the most out of your marketing investment

Bright Owl Marketing provides marketing consultants to all different types of business to assist them with advice and expertise in a specialised marketing discipline or in the role of a marketing manager.

Not only do we provide a tailored marketing solution for your business, but we’ll tell you what’s working, and what isn’t in terms of your marketing program. We’ll even find fresh ways to produce more business at less cost.

Each senior marketing consultant has over 20 years experience in the field and have been able to help our clients achieve their business goals without the need of adding an extra overhead or another headcount. This means that you can be confident that our advice is based on real working experience from start-ups, small and even large companies.

We will work with you to get the most from your marketing budget, and develop integrated marketing solutions than don’t simply focus on one channel, but the entire marketing function using effective online and offline strategies tailored to your specific product or service.

All of our marketing consultants are Certified Practicing Marketers with the Australian Marketing Institute, and demonstrate a very high level of working knowledge and education in marketing. We are constantly being up-skilled with the latest in marketing communication strategies and can incorporate the most up-to-date technologies into any marketing program. Plus you get the added benefit by receiving the collective experience from the team at Bright Owl Marketing when engaging our marketing consulting services.

Strategic Marketing Plan

from$1900 (ex gst)

Let us facilitate a marketing strategy workshop for your business and together we’ll develop a set of actionable goals .

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Marketing Manager

from$1000 / month (ex gst)

Get a marketing manager that will take the bull by the horns and run the entire marketing program for your business.

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Marketing Team

from$3000 / month (ex gst)

Just think of us as your outsourced marketing department, freeing you to concentrate on running your business without the worry.

Learn More
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Strategic Marketing Workshop & Plan

We can help you streamline your business and focus your marketing planning quickly and easily

A marketing workshop will keep you focused on the important stuff by providing clear direction with a road map for achieving your business goals.

This ½ day (4 – 6 Hrs) marketing workshop will provide the grass roots for a highly focused marketing plan, where you’ll get some creative and innovative ideas that can be implemented in a common sense, down-to-earth and affordable way.

The value that you will get after the Bright Owl team has finished giving your business an overhaul will include:

  • Understanding what success looks like to you. Then it’s all about:
  • Defining your business and marketing goals
  • Establishing your business priorities
  • Defining key target markets
  • Understanding customer insights and their buying needs
  • Understanding your personal strengths and weaknesses
  • Understanding market forces and their potential impacts on your business
  • How your brand is delivered and positioned in the market
  • Defining appropriate marketing and communication initiatives
  • Getting the most out of your website and how to SEO optimise it effectively
  • What social channels will work best for your business
  • Developing sales funnel processes for nurturing leads
  • Growing your database
  • Effective sales and promotions to your database
  • Recommend a budget in line with your marketing activities
  • Reporting process and measurement

We will also review your current marketing collateral and provide recommendations to help you improve your marketing efforts.

From $1,900 (ex gst) for one marketing consultant to run the workshop (4 Hrs), where you will discover how to map out your marketing strategies in 90 days. Suitable for start-ups and micro-businesses, or businesses needing to launch a product or service. Up to 2 attendees. A one-page marketing plan will be provided.

From $3,200 (ex gst) for one marketing consultant to run the workshop (4 – 6 Hrs). Up to 3 attendees. The workshop notes are then developed into a detailed marketing plan, typically 30 – 40 pages in length.

From $4,200 (ext gst) for two marketing consultants to run the marketing workshop (4 – 6 Hrs). Up to 5 attendees. The workshop notes are then developed into a detailed marketing plan, typically 30 – 40 pages in length.

The cost is based on size and complexity of business, duration of workshop, information required and how many people attend.

Your marketing plan will always require a few adjustments and tweaks along the way with regular performance assessments just to make sure you’re on track. It serves as a benchmark for you to work from as we define your objectives and strategies for the year ahead. It becomes a living document for measuring sales success, lead generation, customer retention, and communication initiatives.

Do you need help implementing your marketing program?

Now that you have your marketing strategy firmly in place, why not get marketing manager that will take the bull by the horns and run the entire marketing program for your business. Our Marketing Consultants are based in Melbourne, Sydney and Brisbane and will work with you to get the most from your marketing budget.

Get started today!

Contact us today to find out how your business can benefit from casual consulting from the team at Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

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Marketing Manager

Get a senior level Marketing Manager to help you run the entire marketing program for your small business

Wouldn’t it be great to get a marketing manager that will take the bull by the horns and run the entire marketing program for your business? Well now you can. We’ll even tell you what’s working, and what isn’t in terms of your marketing program. We’ll even find fresh ways to produce more business at less cost, and be accountable for results, every time.

Our Marketing Consultants are based in Melbourne, Sydney and Brisbane and will work with you to get the most from your marketing budget, and develop and execute integrated marketing solutions than don’t simply focus on one marketing channel, but the entire marketing plan using effective online and offline strategies tailored to your specific product or service.

Here’s what you get:

  • A Marketing Manager that will provide coaching, advice, guidance, campaign development and project management to help your business each month. This can be used as flexi-time and spread out over the term of the contract.
  • One formalised client meeting each month which can be held at your office, over the phone or your favourite local cafe. Phone catch-ups can be scheduled in between if necessary.
  • You’ll also get a complimentary copy of The 12 Week Year by Brian P.Moran, which was a New York Times Best Seller. Get more done in 12 weeks than others do in 12 months!

Your Marketing Manager will also:

  • Develop the marketing and communications action plan with all the exciting online and offline marketing activities you’ll be doing over the next year
  • Help implement your campaigns including copywriting, public relations, social media and advertising
  • Work with your sales team and devise solutions to help generate leads and grow sales for your business.
  • Answer your questions and challenges
  • Provide expert marketing coaching
  • Continually monitor and report on all your marketing campaigns, and advise which course of action to take.
  • Your Marketing Manager can even represent your business at all internal and external meetings
  • You will receive regular Work in Progress (WIP) meetings and reporting, and a strategic marketing review every 3 months.

Common Marketing Executions Include:

  • Marketing workshop and plan development
  • Create the 12 month marketing communications schedule
  • Social media strategy planning and execution
  • Direct mail campaigns
  • Public relations and media outreach opportunities
  • Content marketing and copywriting, which include eBooks, Website landing pages, eNewsletters, blogs, media releases
  • Editing and proof reading
  • Advertising campaign development
  • Graphic design and brand alignment
  • Get found on Google with Search Engine Optimisation (SEO) support and managing your Google Adwords.
  • Managing your marketing suppliers such as printing, Google Adwords and SEO companies.
  • Phone Sales Scripts and telemarketing
  • Budget Forecasting
  • Updating your website
  • Database building strategies

Cost:
$1,000 / month (ex gst) for 6 Hours Consulting and Implementation
$2,000 / month (ex gst) for 12 Hours Consulting and Implementation

Term: Preferred contract period is 3 months
Retainer packages may be customised to suit your business requirements

Our Marketing Consultants are Certified Practicing Marketers with the Australian Marketing Institute, which demonstrates the highest level of working knowledge and education in the marketing industry.

What to Budget For

The Marketing Manager package is perfect for clients that have a total marketing budget starting from $15K – $40K per year. This is to allow for other other marketing services such as graphic design, web and mobile development, online marketing, brand development, advertising and printing which may be required to help execute your marketing campaigns.

Don’t have a Marketing Plan?

Well you’ve come to the right place! We can help you streamline your business and focus your marketing planning quickly and easily, starting with a marketing workshop. Our marketing workshops provide the grass roots for a highly focused marketing plan, where you’ll get some creative and innovative ideas that can be implemented in a common sense, down-to-earth and affordable way.

Get started today!

Contact us today to find out how your business can benefit from having a Bright Owl Marketing Manager.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

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Marketing Team

Just think of us as your outsourced marketing department, freeing you to concentrate on running your business without worrying about where your next enquiry or sale will come from.

We not only have extensive marketing experience, but we have a REAL and GENUINE PASSION to help business owners achieve marketing success.

Bright Owl Marketing is made up of a STRONG TEAM of LOCAL SPECIALISTS in the areas of Marketing Consulting, Public Relations, Graphic Design, Web Development, Social Media, Copywriting, Printing and Digital Marketing. We are true professionals that have a passion for marketing, and love being challenged with new ideas and doing things differently. It is our unique approach to business and customer service, which fosters a fantastic community which we are all proud to be part of. And that makes a real difference!

As your Marketing Team, our focus is helping you grow your profitable revenue by working smarter, not harder. Plus we’ll provide you with a perfect marketing plan, plus all the right tools, tactics and tips to take your and your business to the next level.

Here’s what you get:

  • Marketing Team who will work with you to provide campaign development, project management and marketing execution to help your business each month. This can be used as flexi-time and spread out over the term of the contract.
  • One formalised client meeting each month which can be held at your office. Weekly phone catch-ups will be scheduled to make sure the marketing plan gets executed in a timely fashion.
  • You’ll also get a dedicated Marketing Account Manager to help manage all your projects smoothly. But you’ll have the added bonus of an entire team helping you workshop new initiatives, run group brainstorming sessions, and advise and support you all the way.

Your Marketing Team will also:

  • Develop the marketing and communications action plan with all the exciting online and offline marketing activities you’ll be doing over the next year.
  • Answer your questions and challenges
  • Provide expert marketing coaching
  • Continually monitor and report on all your marketing campaigns, and advise which course of action to take.
  • Work with your sales team and devise solutions to help generate leads and grow sales for your business.
  • You will receive regular Work in Progress (WIP) reporting and strategic marketing review every 3 months.

Common Marketing Executions Include:

  • Marketing workshop and plan
  • Develop the marketing communications schedule
  • Social media planning and execution
  • Direct mail campaigns
  • Public relations and media outreach opportunities
  • Content marketing and copywriting, which include eBooks, Website landing pages, eNewsletters, blogs, media releases
  • Editing and proof reading
  • Advertising campaign development
  • Graphic design and brand alignment
  • Web Development
  • Get found on Google with Search Engine Optimisation (SEO) support and managing your Google Adwords.
  • Managing your marketing suppliers such as printing.
  • Phone Sales Scripts and telemarketing
  • Budget Forecasting
  • Updating your website
  • Database building strategies

Cost: From $3,000 (ex gst) per month for 18 Hours Consulting
Term: Preferred contract period is 6 months
Retainer packages are customised to suit your business requirements

Our Marketing Consultants are Certified Practicing Marketers with the Australian Marketing Institute, which demonstrates the highest level of working knowledge and education in the marketing industry.

Marketing Project Option

We understand that every business is unique, and sometimes you want the freedom of choice to choose your own marketing campaigns. So if our marketing team retainer isn’t getting you all excited, then tell us exactly what you want and we’ll do our best to come up with a few project options for you to get started. Drop us a line to get the ball rolling.

What to Budget For

The Marketing Team package is perfect for clients that have a marketing budget starting from $50K per year. You’ll also get access to exclusive Bright Owl Marketing business rates and prices for all other marketing services such as graphic design, web and mobile development, online marketing, brand development, advertising and printing.

Get started today!

Contact us today to find out how your business can benefit from having an entire marketing team from Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Raving Fans

Marketing Workshop & Plan – Healthcare

Thank you Craig for your email follow up from our meeting last week. It was a joy to meet you in person and I really valued the time you provided and the generous sharing of your ideas. Of course, I was buzzing afterwards thinking about possibilities and trying to...

Marketing Consultants and Brand Strategy – Professional Associations

Dear Tess and Craig, thank you for your assistance with bringing MPA “up-to-date’ and for the time and energy you have both put into taking our organisation to the next level. We look forward to working with you again in the new year.

Marketing Consultants – Travel Agent

As part of the team at Boronia Travel Centre, I have been using the Marketing Consulting services of Craig Pethebridge and the team at Bright Owl Marketing in Melbourne for the last 7 years. Craig is always only a phone call away and easy to get hold of at...

FMCG Marketing Plan & Consulting

I would highly recommend Craig to any business looking for someone to quickly and efficiently understand their marketing needs, and translate them into an easy to follow and actionable marketing plan. We asked Craig to help us with a range of marketing initiatives including PR, social media, advertising, website...