Marketing Consultants

Our marketing consultants will give you the right marketing advice and expertise to help you increase sales and get the most out of your marketing investment.

There are many reasons why a business reaches out to us. Typically they are:

  • Seeking an experienced marketing consultant to help, but don’t need to hire a full-time marketing manager
  • Wanting access to a broader set of skills that they can’t implement themselves
  • Seeking an external perspective on their marketing plan and campaigns
  • Needing help to create a marketing action plan through challenging economic times.
  • Wanting an extra marketing resource for a short-term project or when business ramps up quickly

Bright Owl Marketing provides marketing consultants to all different types of business to assist them with advice and expertise in a specialised marketing discipline or in the role of a part-time marketing manager.

Not only do we provide a tailored marketing solution for your business, but we’ll tell you what’s working, and what isn’t in terms of your marketing program. We’ll even find fresh ways to produce more business at less cost.

Each senior marketing consultant has over 20 years experience in the field and have been able to help our clients achieve their business goals without the need of adding an extra overhead or another headcount. This means that you can be confident that our advice is based on real working experience from start-ups, small and even large companies.

We will work with you to get the most from your marketing budget, and develop integrated marketing solutions than don’t simply focus on one channel, but the entire marketing function using effective digital marketing and offline strategies tailored to your specific product or service.

All of our marketing consultants are Certified Practicing Marketers with the Australian Marketing Institute, and demonstrate a very high level of working knowledge and education in marketing. We are constantly being up-skilled with the latest in marketing communication strategies and can incorporate the most up-to-date technologies into any marketing program. Plus you get the added benefit by receiving the collective experience from the team at Bright Owl Marketing when engaging our marketing consulting services.

Marketing Managers

from$1000 / month (ex gst)

Get a senior level marketing manager that will take the bull by the horns and run the entire marketing program for your business.

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Marketing Team

from$5000 / month (ex gst)

Just think of us as your outsourced marketing department, freeing you to concentrate on running your business without the worry.

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Marketing Manager Program

Get a senior level Marketing Manager to help you run the entire marketing program for your small business

Wouldn’t it be great to get a marketing manager that will take the bull by the horns and run the entire marketing program for your business? Well now you can. We’ll even tell you what’s working, and what isn’t in terms of your marketing program. We’ll even find fresh ways to produce more business at less cost, and be accountable for results, every time.

Our Marketing Consultants service Melbourne, Sydney and Brisbane and beyond, and will work with you to get the most from your marketing budget, and develop and execute integrated marketing solutions than don’t simply focus on one marketing channel, but the entire marketing plan using effective digital marketing and offline strategies tailored to your specific product or service.

Here’s what you get:

  • A Marketing Manager that will provide coaching, advice, guidance, campaign development and project management to help your business each month. This can be used as flexi-time and spread out over the term of the contract.
  • One formalised client meeting each month which can be held using Zoom, Skype or over the phone. Phone catch-ups can be scheduled in between if necessary.

Your Marketing Manager will also:

  • Develop the marketing and communications action plan with all the exciting online and offline marketing activities you’ll be doing over the next year
  • Help implement your campaigns including lead generation, offer development, copywriting, public relations, social media, email marketing, and advertising
  • Work with your sales team and devise solutions to help generate leads and grow sales for your business.
  • Answer your questions and challenges
  • Provide expert marketing coaching
  • Continually monitor and report on all your marketing campaigns, and advise which course of action to take.
  • Your Marketing Consultant can even represent your business at all internal and external meetings
  • You will receive regular Work in Progress (WIP) meetings and reporting, and a strategic marketing review every 3 months.

Common Marketing Executions Include:

  • Marketing workshop and plan development
  • Create the 12 month marketing communications schedule
  • Social media strategy planning and execution
  • Lead generation campaigns
  • Direct mail campaigns
  • Public relations and media outreach opportunities
  • Event management
  • Content marketing and copywriting, which include eBooks, Website landing pages, eNewsletters, blogs, media releases
  • Editing and proof reading
  • Advertising campaign development
  • Graphic design and brand alignment
  • Get found on Google with Search Engine Optimisation (SEO) support and managing your Google Adwords.
  • Managing your marketing suppliers such as printing, Google Adwords and SEO companies.
  • Phone Sales Scripts and telemarketing
  • Budget Forecasting
  • Updating your website
  • Database building strategies

Casual Marketing Consulting

  • $220 / Hour (ex gst) for Consulting, Management and Implementation.
  • No Contract!

Small Business Starter Package

  • $1,000 / month (ex gst) for 5 Hours Mentoring, Consulting, Management and Implementation.
  • Includes 10% Discount. No Contract!
  • This option is perfect for business owners who will share the workload and help implement marketing activities under our guidance.

Business Booster Package

  • $1,800 / month (ex gst) for 10 Hours Consulting, Management and Implementation.
  • Includes 20% Discount. (Min 3 months).
  • Includes a quarterly marketing review.

Business Builder Package

  • $2,500 / month (ex gst) for 15 Hours Consulting, Management and Implementation.
  • Includes 25% Discount. (Min 3 months)
  • Includes a quarterly marketing review.
  • This option is designed for business owners who wish to outsource their marketing, allowing them to concentrate on running their business without the worry.

Retainer packages may be customised to suit your business requirements.

Our Marketing Consultants are Certified Practicing Marketers with the Australian Marketing Institute, which demonstrates the highest level of working knowledge and education in the marketing industry.

While our packages are hourly-based, we work fast so you benefit from higher value, increased output, and more strategy. Plus we’ll always tell you how we will spend our time in advance. But in any given month we find you need more of one thing, less of another, then we’re not locked into an output-based contract either.

What to Budget For

The Marketing Manager package is perfect for clients that have a total marketing budget starting from $15K – $40K per year depending on your retainer package. This is to allow for other other marketing services such as graphic design, web and mobile development, social media advertising, online marketing, brand development, print advertising and printing which may be required to help execute your marketing campaigns.

Don’t have a Marketing Plan?

Well you’ve come to the right place! We can help you streamline your business and focus your marketing planning quickly and easily, starting with a marketing workshop. Our marketing workshops provide the grass roots for a highly focused marketing plan, where you’ll get some creative and innovative ideas that can be implemented in a common sense, down-to-earth and affordable way.

Get started today!

Contact us today to find out how your business can benefit from having a Bright Owl Marketing Consultant on your team.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

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Marketing Team

Just think of us as your outsourced marketing department, freeing you to concentrate on running your business without worrying about where your next enquiry or sale will come from.

We not only have extensive marketing experience, but we have a REAL and GENUINE PASSION to help business owners achieve marketing success.

Bright Owl Marketing is made up of a STRONG TEAM of LOCAL SPECIALISTS in the areas of Marketing Consulting, Public Relations, Graphic Design, Web Development, Social Media, Copywriting, Printing and Digital Marketing. We are true professionals that have a passion for marketing, and love being challenged with new ideas and doing things differently. It is our unique approach to business and customer service, which fosters a fantastic community which we are all proud to be part of. And that makes a real difference!

As your Marketing Team, our focus is helping you grow your profitable revenue by working smarter, not harder. Plus we’ll provide you with a perfect marketing plan, plus all the right tools, tactics and tips to take your and your business to the next level.

Here’s what you get:

  • Marketing Team who will work with you to provide campaign development, project management and marketing execution to help your business each month. This can be used as flexi-time and spread out over the term of the contract.
  • One formalised client meeting each month over Zoom, Skype or over the phone. Weekly phone catch-ups will be scheduled to make sure the marketing plan gets executed in a timely fashion.
  • You’ll also get a dedicated Marketing Account Manager to help manage all your projects smoothly. But you’ll have the added bonus of an entire team helping you workshop new initiatives, run group brainstorming sessions, and advise and support you all the way.

Your Marketing Team will also:

  • Develop the marketing and communications action plan with all the exciting online and offline marketing activities you’ll be doing over the next year.
  • Answer your questions and challenges
  • Provide expert marketing coaching
  • Continually monitor and report on all your marketing campaigns, and advise which course of action to take.
  • Work with your sales team and devise solutions to help generate leads and grow sales for your business.
  • You will receive regular Work in Progress (WIP) reporting and strategic marketing review every 3 months.

Common Marketing Executions Include:

  • Marketing workshop and plan
  • Develop the marketing communications schedule
  • Social media planning and execution
  • Direct mail campaigns
  • Event management
  • Public relations and media outreach opportunities
  • Content marketing and copywriting, which include eBooks, Website landing pages, eNewsletters, blogs, media releases
  • Editing and proof reading
  • Advertising campaign development
  • Graphic design and brand alignment
  • Web Development
  • Get found on Google with Search Engine Optimisation (SEO) support and managing your Google Adwords.
  • Managing your marketing suppliers such as printing.
  • Phone Sales Scripts and telemarketing
  • Budget Forecasting
  • Updating your website
  • Database building strategies

Cost: From $5,000 (ex gst) per month for 30 Hours Consulting and Implementation.
Retainer packages can also be customised to suit your business requirements. i.e. You can choose 15 Hours Marketing Consulting + Google Adwords + SEO + Social Media Advertising, depending on your business needs.
Term: Contract period is 6 months

Our Marketing Consultants are Certified Practicing Marketers with the Australian Marketing Institute, which demonstrates the highest level of working knowledge and education in the marketing industry.

Marketing Project Option

We understand that every business is unique, and sometimes you want the freedom of choice to choose your own marketing campaigns. So if our marketing team retainer isn’t getting you all excited, then tell us exactly what you want and we’ll do our best to come up with a few project options for you to get started. Drop us a line to get the ball rolling.

What to Budget For

The Marketing Team package is perfect for clients that have a marketing budget starting from $50K per year. You’ll also get access to exclusive Bright Owl Marketing business rates and prices for all other marketing services such as graphic design, web and mobile development, online marketing, brand development, advertising and printing.

Get started today!

Contact us today to find out how your business can benefit from having an entire marketing team from Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Raving Fans

Marketing Workshop & Plan – Healthcare

Thank you Craig for your email follow up from our meeting last week. It was a joy to meet you in person and I really valued the time you provided and the generous sharing of your ideas. Of course, I was buzzing afterwards thinking about possibilities and trying to digest your comments. I feel like I have calmed down now and see my vision more clearly. I have also calmed about my competition and am so pleased I have found you to collaborate with to bring my vision to light, rather than trying to pit myself against the competition that beat me to it – this includes my review of the member fee and dropping the more formal aspects of advertising that I thought would be necessary.

Marketing Consultants and Brand Strategy – Professional Associations

Dear Tess and Craig, thank you for your assistance with bringing MPA “up-to-date’ and for the time and energy you have both put into taking our organisation to the next level. We look forward to working with you again in the new year.

Marketing Consultants – Travel Agent

As part of the team at Boronia Travel Centre, I have been using the Marketing Consulting services of Craig Pethebridge and the team at Bright Owl Marketing in Melbourne for the last 7 years.

Craig is always only a phone call away and easy to get hold of at any time. If he is unable to assist us on the spot he gets back to us within a few hours with a solution.

Craig has used both traditional marketing as well as strong online campaigns to boost our business significantly. We have had traffic to our website triple and bookings for our Battlefield Tours have increased year on year since we began using Bright Owl Marketing.

For all the service and success we have had with Bright Owl Marketing the monthly cost is very affordable and their knowledge of the travel industry leaves the others in the dust!

Bright Owl has help tailor their marketing solutions to suit our needs and if you are considering a company then look no further as they are extremely flexible and reliable.

I would not hesitate to recommend Craig and Bright Owl Marketing to any business.

FMCG Marketing Plan & Consulting

I would highly recommend Craig to any business looking for someone to quickly and efficiently understand their marketing needs, and translate them into an easy to follow and actionable marketing plan. We asked Craig to help us with a range of marketing initiatives including PR, social media, advertising, website and partnership marketing, and his team were truly great and enthusiastic to work with. It was great pleasure to work with someone that fully embraced our missions and values, making you feel like you have an additional dedicated member in your team.

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