We love helping businesses grow

Bright Owl Marketing is passionate about creating multi-dimensional marketing experiences that are fresh and exciting. No matter what stage of business you're at, we have a marketing solution that can help you every step of the way.

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Digital Marketing Consultants Melbourne | Marketing Agency

Melbourne

Talk to one of our Marketing Consultants in Melbourne today. We’re always available for a Zoom, Skype or phone chat, a visit to your office, or even a cuppa at your favourite café.

Bright Owl Marketing has marketing consultants that you can talk to right here in Melbourne. Yes, you can actually pick up the phone and talk to us, or we’re just as happy to give you our undivided attention at your office or even your favourite café. We like to think of ourselves as your marketing partner – someone that can sit on your side of the table to help you make those important marketing decisions about your business. That’s why our marketing agency is different. We’re not full of stuffy academic marketers who like the sound of their own voices. We are straight shooters who offer real, practical advice, and will straight out tell you what’s not working or what needs to be revised with your marketing program.


When should you work with a marketing consultant?

Some businesses like to take charge of all their marketing activities. But those businesses have large marketing teams with lots of experts in specialised areas. Not every organisation has the expertise, resources, or personnel to keep up with the latest digital marketing trends. Even top brands struggle with this aspect of running their business and may need a consulting firm to help them out.

Businesses get in touch with us for a number of reasons, which include:

  • Searching for a marketing consultant, but not necessarily a full-time marketing manager.
  • Looking to tap into a valuable skillset that they don't have.
  • Looking for an outsider's expert view on their marketing strategy and underwhelming campaigns.
  • Looking for a viable marketing strategy through difficult economic times.
  • Lower SEO performance than their competitors.
  • Low conversions and sales.
  • Not able to make sense of the data and metrics available to them.
  • They need a marketing blueprint or a short-term project.

THE BENEFITS

of Working with a Marketing Consultant at Bright Owl

If you’re stuck in a rut wondering how you are going to get customers, then it’s time to give us a call to help you get the flying start you need. To get the most out of your marketing investment, it really helps to understand all the nuts and bolts of marketing and get the expert advice right from the word ‘go’.

SPECIALISED MARKETING CONSULTANTS

Bright Owl Marketing offers marketing consultancy services to all different types of business to assist them with advice and expertise in a specialised marketing discipline or in the role of a part-time marketing manager.

OVER 20 YEARS MARKETING EXPERIENCE

We boast of a team of seasoned marketing consultants with over 20 years of actively helping clients achieve their business goals without paying for extra personnel. This means you get to work with a team of highly skilled professionals who know their onion when it comes to digital marketing.

CUSTOMISED MARKETING SOLUTIONS

Our marketing consultants don't just craft customised marketing solutions for your business. They'll analyse your overall marketing strategy and point out what's working and what you need to let go. We can even help you get great results while spending less. This means you can rely on our experience working with many small and large businesses.

CERTIFIED PRACTISING MARKETERS

All of our marketing consultants are Certified Practicing Marketers with the Australian Marketing Institute, and are experienced in various aspects of online and offline marketing. We constantly keep up with the latest marketing trends and strategies and update our marketing arsenal. You also get to benefit from our team of experts at Bright Owl Marketing when dealing with our consulting services.

Our digital marketing consultants are versatile in
several aspects of digital marketing, which includes:


  • Managing Projects

  • Strategic Marketing

  • Email Marketing

  • Developing Persona

  • Brand Development

  • Creating Content

  • Website UX Design

  • Sales and Marketing

  • Operations

  • Reporting ROI

You might want to call us your reliable marketing partners, helping you handle all the tedious stuff so you can focus on where your strength lies.

We can help grow your

BRAND

We provide customised solutions for your brand, Google search marketing, social
media, and all things web. We can even coordinate several marketing campaigns and
craft a 12-month plan that ticks all the required boxes. We can handle it all!

Marketing Plans

With the recent deep in the economy, understanding what to do to thrive or keep up with customers' needs can be daunting. With loads of marketing options today, businesses often get it wrong and implement lousy marketing strategies. You could be leaving lots of money on the table by adopting ineffective offline and online marketing activities to increase leads, revenue, and profits.

Picking the right marketing plan for your business needs requires thorough analysis. At bright Owl Marketing, our consultants can create a viable marketing plan tailor-made for your business objectives.

Our experienced consultants understand the relationship between sales and marketing inputs. They can craft winning strategies that get more leads while analysing the data generated to tweak further and improve future marketing campaigns.

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Website Development

To be successful in your business, you need more than a good-looking website. Anyone working from their basement can claim to be an expert and throw up an average website – but you'll need something better. We are not just in the business of making websites look cool. We create websites that measure up and convert visitors into sales and leads, and rank well in the search engines so potential customers can find you. We combine sleek design with cutting-edge marketing, and that's what makes the difference. We help you achieve an "authority status" in your niche, attracting and converting customers non-stop like clockwork.

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Branding and Design

We've worked with many businesses, helping them achieve brand success by beaming the light on the benefits of their service or product and adding a powerful call-to-action while enhancing every customer touchpoint through brand authority and consistency.

But to put your brand in the perfect position, you have to think about the future – where you want to be in 6 months, two years, or even ten years from now. That's the reason we work extremely hard to spice up your brand through a sleek and expressive website and logo design, quality content, top-notch brand strategy, and innovative packaging that etches your brand on your customers' minds.

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Search Engine Marketing Consulting

Achieving high rankings in the search engine result pages can be tough, but our experienced team at Bright Owl Marketing has what it takes to get you there. A well-thought-out data-focused SEO plan customised for your business goals can ensure your website delivers
accurate, measurable results. Our customised SEO services can give you more visibility.

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Social Media

With social media platforms, you can engage with your prospects and customers and create an online presence for your brand. A solid presence on social media helps grow your business. But effective social media marketing is beyond just updating your status. It would help if you had a thorough analysis and a well-planned data-focused strategy.

We can help you create a solid social media marketing and advertising campaign to help bring in more targeted traffic, leads, and sales.

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Lead Generation

At Bright Owl Marketing, we can create customised campaigns that deliver the best return on investment (ROI). This implies that you will consistently bring in steady qualified traffic and leads, and we will optimise your campaigns to deliver more for less. We can craft strategies tailored to your lead generation and sales needs. They are effective regardless of whether you run an eCommerce site, a restaurant, other physical businesses, or a business with a complex sales mechanism.

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Content Marketing

Great content is critical to the success of any marketing plan. Every aspect of your marketing activity requires quality content: social media posts, landing page content, marketing materials, and autoresponder emails. We implement winning content marketing to boost your leads, sales, and ROI.

Our Melbourne marketing consultants craft customised marketing plans for your business goals. Whether you are looking to create social media content to solidify your social presence, well-researched content to establish yourself as an authority, or promotional material to introduce new products and services, we are here to help.

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Email Marketing

Email is one of the best digital marketing tools, supporting list building, grooming prospects, and creating brand awareness. At Bright Owl Marketing, we provide loads of email marketing services to help boost your marketing strategies, increase conversions and ROI.

We simplify your email marketing activities through our
automation, helping you reach more prospects for less ad spend.

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COMMON QUESTIONS

Which is better, pull or push marketing?

As the name implies, push marketing focuses on "pushing" services or products to a particular group of prospects. The main objective is to get your product in front of your audience using your marketing. For example, you can use social media to push your products using the right content. Pull marketing, on the other hand, is great for attracting potential customers to your offer. The objective is to attract qualified prospects through the use of marketing material that addresses the problems they want to solve.

Both marketing methods are effective for lead generation. Push marketing is best for growing your brand, and while it can bring in leads, it doesn't generate as many conversions as pull marketing. Pull marketing draws potential customers to your offer via activities such as SEO, Google Ads, and Facebook, and studies have shown that it delivers more conversions.

What Sets Bright Owl Marketing Apart?

Bright Owl Marketing focuses on delivering seamless service and unrivaled quality that dwarfs customers' expectations. We adopt a hands-on and attention to detail approach every time. Most people who contact us have hired other marketing agencies in the past that failed on their promises. They are often sceptical about working with another. We will craft customised marketing solutions that fit your business goals. We don't just work with theory; we engage, analyse, tweak your campaigns, and offer you real-time, practical advice on where you can improve your campaigns for a better ROI

Will I need a huge marketing budget to compete?

Most businesses have limited marketing budgets. The best way for a small business to compete is to adopt a holistic marketing approach. When you work with Bright Owl Marketing, you get access to a wealth of winning ideas and strategies that can bring in a steady stream of customers while working within your budget. Our marketing team will come up with a plan to help you thrive on every marketing platform.

Both marketing methods are effective for lead generation. Push marketing is best for growing your brand, and while it can bring in leads, it doesn't generate as many conversions as pull marketing. Pull marketing draws potential customers to your offer via activities such as SEO, Google Ads, and Facebook, and studies have shown that it delivers more conversions.

Are results guaranteed?

Like anything, marketing is not perfect. Also, digital marketing keeps evolving. However, if your business or campaign meets our minimum requirement, we can work together to get you results. We understand what it means to market a business online and get qualified traffic. We have the expertise and the experience to gather necessary campaign data, tweak them until your ROI goes through the roof. If you'd like to give our performance-based retainer a chance, reach out to any of our marketing consultants.

Are you only into digital marketing?

We boast of a SOLID TEAM of specialists in the aspect of Website Development, Graphic Design, Social Media, Marketing Strategy, Public Relations, Printing, Photography, Copywriting, Video Creation, and Advertising. Our team of experts is obsessed with marketing and getting results. Our meticulous approach and top-notch customer service create a positive community that everyone loves. And that's a real game changer!

Will you provide your service to our competitors?

Our goal is to take you to the top spot. So while we are on your project, we won't take calls from your competitors. Also, we won't use the exact targeting or audience for more than one campaign – guaranteed! That means you get full exclusivity as our cherished partner.

How do I engage with a marketing consultant?

First, for regular face-to-face meetings, you will talk to a Melbourne marketing consultant who's a specialist in your niche and whose location isn't far from you. We will ask questions about your business goals, who your ideal customer is, your industry, and your current marketing activity, and then determine how best we can help you. Next, we'll analyse your competition, market viability, and other metrics. During our first month of working together, we will craft a complete marketing plan to explore new tactics that aligns with your business goals and introduce cutting-edge strategies to take your business and brand to the next level. During the second month, we begin implementing your marketing and use the latest tracking tools to analyse and monitor your campaign throughout its running time. We keep communicating with you to ensure you know what is going on. Get in touch with us today for a free, no-obligation consultation. If you are too busy for a physical meeting, we can discuss it over Zoom.

Do you want to attain

NEW HEIGHTS IN YOUR BUSINESS?

Before we swing into action, we want to understand your business objectives, so kindly fill out the form below. We only partner with people who are obsessed with moving their business to new heights. We will help you chart the way forward, and if we see an opportunity to work with you, we will send you a proposal in two days or less.

After filling out the form, we will schedule a phone session or a
physical meeting at your convenience.

Discover how we can help boost your business leads,
sales and profits today!

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Our Raving Fans

Marketing Consultants and Brand Strategy – Professional Associations

Dear Tess and Craig, thank you for your assistance with bringing MPA “up-to-date’ and for the time and energy you have both put into taking our organisation to the next level. We look forward to working with you again in the new year.

Marketing Workshop & Plan – Healthcare

Thank you Craig for your email follow up from our meeting last week. It was a joy to meet you in person and I really valued the time you provided and the generous sharing of your ideas. Of course, I was buzzing afterwards thinking about possibilities and trying to digest your comments. I feel like I have calmed down now and see my vision more clearly. I have also calmed about my competition and am so pleased I have found you to collaborate with to bring my vision to light, rather than trying to pit myself against the competition that beat me to it – this includes my review of the member fee and dropping the more formal aspects of advertising that I thought would be necessary.

Marketing Workshops – Travel Industry

Hi Craig, a special thank you coming your way from me too! Your presentation was spot on! 

I honestly believe that the messages you were re-enforcing regarding all the marketing initiatives that we’ve been trying to push from our side, did have a greater impact on our managers than we can actually achieve ourselves. So thank you for taking the time and showing such interest in our Company Agencies team and what we’re trying to achieve with our own marketing activities. 

Hopefully our paths will cross again in the future.

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