Social Media

Create powerful social media marketing campaigns that will get people talking about your brand and give you a competitive edge

Social media is fast becoming an integral part of everyday life. Customers can now get information on your products from other customers, rather than just from advertising. This gives you a great opportunity to engage with the public in a much more dynamic way and gain real insight into the behaviour of your target market.

We can set the scene for social media and will expertly create a unique social media campaign for you to drive more conversations about your brand, and establish a loyal community to increase your sales and revenue.

We will help you monitor, engage and influence the online conversation in order to:

  • Drive traffic to your website
  • Build brand awareness
  • Gain inbound links to your website
  • Educate and inform customers
  • Improve customer service
  • Prove the value of Social Media so your business hits the ground running

Our social media packages also have the capability to measure the impact of social media programs daily and can track consumer response and purchase. Our teams are experienced in managing negative and competitive social media strategies where required.

Here are some great value social media packages that will brighten up your day.

Social Starter

$1000 / month (ex gst)

For smaller businesses that want to start growing their community using two of the most popular social channels.

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Social Power

$2700 / month (ex gst)

Build powerful engagement strategies that target four popular platforms to give you the biggest social buzz for your buck.

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Social Media Ad Campaign

$1400 (ex gst)

Create your strategic ad funnel, target your audiences and track your ROI down to the last detail.

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Social Starter

Now you can start connecting with consumers using the largest and most engaging social channels, Facebook and Instagram.

Bright Owl Marketing has been driving campaigns through Facebook and Instagram since the platforms were introduced, and continue to evolve every day. This means we have learnt a great deal how to optimise campaigns for growth and believe these social channels are an affordable and worthy investment for any small business.

The Social Starter package focuses on building a social media presence that aims to be of value to anyone who joins your community. Our proposed approach is to educate and entertain, grow your fan base, while promoting your products and services.

In the first meeting we will discuss your brands objectives and plans across all social platforms. We will also review the current status of your social media and what goals you would like to achieve.

Here’s what you get:

  • A dedicated Social Media Marketing Consultant for your business
  • 12 posts / month duplicated across both social channels
  • Implement relevant #hashtags for each post
  • Schedule your entire social media campaign
  • Up to 4 boosted posts that focus on building brand awareness, engagement and targeting your custom lists. *Includes set-up, audience targeting and management.
  • If you don’t have photos to promote your posts, then our expert designers will help you choose the right ones for your brand.

Your Account Manager will also:

  • Develop the social media plan and calendar each month
  • Drive the monthly social media program to get you where you want to be
  • Continually monitor and make amendments to your campaigns
  • Provide regular Work in Progress (WIP) and campaign reporting
  • Devise monthly competitions and lead generation campaigns to grow sales for your business
  • Schedule your social media campaign

Cost: $1,000 (ex gst) per month (*Social media advertising & stock images are additional)
Term: Minimum contract period is 3 months

You will also have access to exclusive small business rates and prices for all other marketing services such as web design, online marketing, brand development, advertising and printing.

Testimonials

“Craig is fantastic at combining traditional marketing techniques with the latest social networking developments and helping businesses like mine produce strategic marketing plans that really work. Craig is highly effective and knows how to link my social strategy to my website and my offline marketing activities. He knows the travel industry like the back of his hand and has been able to generate new enquiries and website visitors so they are converted into bookings. Highly recommended.”
Darren Kelk, TravelManagers

Get started today!

Contact us today to find out how your business can benefit from a social media package created by the team at Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

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Social Power

Build powerful engagement strategies that target popular and emerging platforms to give you the biggest social buzz for your buck

Bright Owl Marketing will build a presence that aims to be of value to anyone that joins your community. We will use the largest and most engaging channels such as Facebook, Instagram, LinkedIn and Pinterest, which present strong opportunities to connect with consumers.

The Social Power package focuses on building a dominant social media presence that aims to educate and entertain, grow your fan base, while promoting your products and services.

Here’s what you get:

  • A dedicated Social Media Marketing Consultant for your business
  • Alignment of branding across all four social media accounts (once off)
  • Create mood board and branding strategy for content planner (once off)
  • Graphic Design Included
  • Boosting Strategy applied to all posts

Content Creation (Instagram)

  • Instagram Shopping Setup (once off)
  • Build Custom Filter (once off)
  • Static: 12 per month
  • Video: 2 per month
  • Carousel Post: 2 per month
  • Reel (15-30 secs): 1 per month
  • Stories (up to 7 a time): 2 per month
  • Instagram Shopping applied to images featuring products)

Content Creation (Facebook)

  • Static: 12 per month
  • Video: 2 per month – camera shooting, User generated content.
  • Resharing of Blog posts (if SEO package is included)
  • Stories (up to 7 a time): 2 per month

Content Creation (Pinterest)

  • Static: 12 per month
  • Video: 2 per month
  • Repin other pins: 4 per month
  • Resharing of Blog posts (if SEO package is included)

Content Creation (Linkedin)

  • Static: 12 per month
  • Resharing of Industry News: 4
  • Resharing of Blog posts (if an SEO package is included)

Your Account Manager will also:

  • Develop the social media plan and calendar each month
  • provide 10 Hours of engagement management per month
  • Drive the monthly social media program to get you where you want to be
  • Continually monitor and make amendments to your campaigns
  • Provide regular Work in Progress (WIP) reporting
  • Devise monthly competitions and lead generation campaigns to grow sales for your business
  • Schedule your social media campaign

Cost: $2,700 (ex gst) per month (*Social media advertising is additional and we recommend a budget of between $500 – $2,000 per month)
Term: Preferred contract period is 3 months

You will also have access to exclusive small business rates and prices for all other marketing services such as web design, online marketing, brand development, advertising and printing.

Testimonials

“Craig is fantastic at combining traditional marketing techniques with the latest social networking developments and helping businesses like mine produce strategic marketing plans that really work. Craig is highly effective and knows how to link my social strategy to my website and my offline marketing activities. He knows the travel industry like the back of his hand and has been able to generate new enquiries and website visitors so they are converted into bookings. Highly recommended.”
Darren Kelk, TravelManagers

Get started today!

Contact us today to find out how your business can benefit from a social media package created by the team at Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

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We’ll set up your strategic ad funnel, target your audiences and track your ROI down to the last detail.

Social media is clearly one of the biggest growth areas for building your business online. With more than 2.5 billion active users across Instagram and Facebook, social media is now a massive playground for businesses to increase brand awareness and sales with a just click of a button.

It’s not just kids using social media for their downtime, but parents and even grandparents are jumping onboard. In fact boomers are one of the most loyal audiences and less likely to jump from one social platform to another.

When compared to Print and TV ads, social media allows you to track your ROI down to the most minute detail of every advertisement, allowing you to do multiple split tests to understand which part of the creative is driving more leads, events, website visits, or any business goal you want to achieve.

Bright Owl Marketing offers various social media advertising solutions, tailored to different businesses and various budgets. All of our packages include the implementation of our strategic ad funnel and audience targeting to meet your business requirements.

Setting these up initially is the key to not wasting precious ad spend and your time!

Here’s what you get:

  • A dedicated Social Media Marketing Consultant for your business
  • Set up our strategic ads funnel in our ads account for your business
  • Review and optimising of your ads each week.
  • EOM email report on performance & suggested optimisations
  • 30-minute call
  • Refresh of up to 5 ads each month (as required)
  • Provide regular Work in Progress (WIP) and campaign reporting

Cost: $1,400 (ex gst) for the first month, then $1,800 (ex gst) per month ongoing
*Social media advertising is additional and we recommend a budget of between $500 – $2,000 per month)
Term: Preferred contract period is 3 months

Your social media schedule will always require a few adjustments and tweaks along the way with regular performance assessments just to make sure you’re on track in achieving your communication initiatives.

Get started today!

Contact us today to find out how your business can benefit with a Social Media Advertising campaign from Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

Raving Fans

Marketing Consulting – SEO – Social Media

“I have worked closely with Jodie since the inception of my business in 2009. Jodie has done an exceptional job in creating online awareness for my business and is also responsible for my marketing campaigns, SEO and social media. It is a pleasure to work with Jodie as nothing is too much trouble and her expertise is second to none.”

Sporting Club – Social Media Marketing Agency

Thanks so much Gin and Craig for all your hard work and helping us to effectively communicate with our diverse swimming community. The Social Media workshop was pivotal to our success and all of our team members are have been brought up on the latest technology and have the confidence to implement social marketing campaigns effectively now. Many thanks also for all your newsletter and blogging services to help us engage with our members, which have seen a sharp increase since we have been doing it on a more regular basis now, thanks to you.

Marketing Consultants – Travel Agent

As part of the team at Boronia Travel Centre, I have been using the Marketing Consulting services of Craig Pethebridge and the team at Bright Owl Marketing in Melbourne for the last 7 years.

Craig is always only a phone call away and easy to get hold of at any time. If he is unable to assist us on the spot he gets back to us within a few hours with a solution.

Craig has used both traditional marketing as well as strong online campaigns to boost our business significantly. We have had traffic to our website triple and bookings for our Battlefield Tours have increased year on year since we began using Bright Owl Marketing.

For all the service and success we have had with Bright Owl Marketing the monthly cost is very affordable and their knowledge of the travel industry leaves the others in the dust!

Bright Owl has help tailor their marketing solutions to suit our needs and if you are considering a company then look no further as they are extremely flexible and reliable.

I would not hesitate to recommend Craig and Bright Owl Marketing to any business.

FMCG Marketing Plan & Consulting

I would highly recommend Craig to any business looking for someone to quickly and efficiently understand their marketing needs, and translate them into an easy to follow and actionable marketing plan. We asked Craig to help us with a range of marketing initiatives including PR, social media, advertising, website and partnership marketing, and his team were truly great and enthusiastic to work with. It was great pleasure to work with someone that fully embraced our missions and values, making you feel like you have an additional dedicated member in your team.

More Testimonials