Social Media

Create powerful social media campaigns that will get people talking about your brand and give you a competitive edge

Social media is fast becoming an integral part of everyday life. Customers can now get information on your products from other customers, rather than just from advertising. This gives you a great opportunity to engage with the public in a much more dynamic way and gain real insight into the behaviour of your target market.

We can set the scene for social media and will expertly create a unique social media campaign for you to drive more conversations about your brand, and establish a loyal community to increase your sales and revenue.

We will help you monitor, engage and influence the online conversation on order to:

  • Drive traffic to your website
  • Build brand awareness
  • Gain inbound links to your website
  • Educate and inform customers
  • Improve customer service
  • Prove the value of Social Media so your business hits the ground running

Our social media packages also have the capability to measure the impact of social media programs daily and can track consumer response and purchase. Our teams are experienced in managing negative and competitive social media strategies where required.

Here are some great value social media packages that will brighten up your day.

Social Starter

$1000 / month (ex gst)

For smaller businesses that want to start growing their community using one of the most popular social channels.

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Social Power

$2000 / month (ex gst)

Build powerful engagement strategies that target popular and emerging platforms to give you the biggest social buzz for your buck.

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Social Media Workshop

$1900 (ex gst)

Learn all about social media and how it applies to your business with this interactive workshop.

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Social Starter

Now you can start connecting with consumers using the largest and most engaging social channels, Facebook, Instagram and LinkedIn

Bright Owl Marketing has been driving campaigns through Facebook, Instagram and LinkedIn since the platforms were introduced, and continue to evolve every day. This means we have learnt a great deal how to optimise campaigns for growth and believe these social channels are an affordable and worthy investment for any small business.

The Social Starter package focuses on building a social media presence that aims to be of value to anyone who joins your community. Our proposed approach is to educate and entertain, grow your fan base, while promoting your products and services.

Here’s what you get:

  • A dedicated Social Media Marketing Consultant for your business
  • 12 updates / month across one social channel
    (Facebook, Instagram or LinkedIn)
  • 6 boosted posts that focus on building brand awareness, engagement and targeting your custom lists. *Includes set-up, audience targeting and management.
  • Monthly Social Media Report
  • If you don’t have photos to promote your posts, then our expert designers will help you choose the right ones for your brand.

Your Account Manager will also:

  • Develop the social media plan and calendar each month
  • Drive the monthly social media program to get you where you want to be
  • Continually monitor and make amendments to your campaigns
  • Provide regular Work in Progress (WIP) reporting
  • Devise monthly competitions and lead generation campaigns to grow sales for your business
  • Utilise Hootsuite to help manage and schedule or social media

Cost: $1,000 (ex gst) per month (*Social media advertising & stock images are additional)
Term: Minimum contract period is 3 months

You will also have access to exclusive small business rates and prices for all other marketing services such as web design, online marketing, brand development, advertising and printing.

Testimonials

“Craig is fantastic at combining traditional marketing techniques with the latest social networking developments and helping businesses like mine produce strategic marketing plans that really work. Craig is highly effective and knows how to link my social strategy to my website and my offline marketing activities. He knows the travel industry like the back of his hand and has been able to generate new enquiries and website visitors so they are converted into bookings. Highly recommended.”
Darren Kelk, TravelManagers

Get started today!

Contact us today to find out how your business can benefit from a social media package created by the team at Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

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Social Power

Build powerful engagement strategies that target popular and emerging platforms to give you the biggest social buzz for your buck

Bright Owl Marketing will build a presence that aims to be of value to anyone that joins your community. We will use the largest and most engaging channels such as Facebook and Twitter, along with new channels such as Instagram, Pinterest and Google+, which present strong opportunities to connect with consumers.

The Social Power package focuses on building a dominant social media presence that aims to educate and entertain, grow your fan base, while promoting your products and services.

Here’s what you get:

  • A dedicated Social Media Marketing Consultant for your business
  • 24 updates / month across two social channels
    (Facebook, Twitter, Instagram or LinkedIn)
  • 12 boosted posts with that focus on building brand awareness, engagement and targeting your custom lists. *Includes set-up, audience targeting and management.
  • Monthly Social Media Report
  • If you don’t have photos to promote your posts, then our expert designers will help you choose the right ones for your brand.

Your Account Manager will also:

  • Develop the social media plan and calendar each month
  • Drive the monthly social media program to get you where you want to be
  • Continually monitor and make amendments to your campaigns
  • Provide regular Work in Progress (WIP) reporting
  • Devise monthly competitions and lead generation campaigns to grow sales for your business
  • Utilise Hootsuite to help manage and schedule or social media

Cost: $2,000 (ex gst) per month (*Social media advertising & stock images are additional)
Term: Preferred contract period is 3 months

You will also have access to exclusive small business rates and prices for all other marketing services such as web design, online marketing, brand development, advertising and printing.

Testimonials

“Craig is fantastic at combining traditional marketing techniques with the latest social networking developments and helping businesses like mine produce strategic marketing plans that really work. Craig is highly effective and knows how to link my social strategy to my website and my offline marketing activities. He knows the travel industry like the back of his hand and has been able to generate new enquiries and website visitors so they are converted into bookings. Highly recommended.”
Darren Kelk, TravelManagers

Get started today!

Contact us today to find out how your business can benefit from a social media package created by the team at Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

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We can show you the world of social media and how it applies to your business with this interactive workshop designed to help you achieve success.

Social media is clearly one of the biggest growth areas for building your business online. It is a wonderful technology that allows you to use it for social and business purposes. But using it for business is very different to how you would use it to communicate with your friends, and it is important to understand the difference before diving into the deep end.

This ½ day (4 Hrs) social media workshop will provide the grass roots for a highly focused digital marketing and content strategy, where you’ll get some creative and innovative ideas that can be implemented in a common sense, easy and intuitive way to help you get maximum results for your business.

The value that you will get after the Bright Owl team has finished giving your business a social media overhaul will include:

  • Understanding what social media success looks like to you. Then it’s all about:
  • Defining your marketing goals and key target markets
  • Understanding customer insights, their buying needs and what social channels they use
  • Defining appropriate brand pillars and communication initiatives
  • Understand how to set up your business profile on the major social media networks
  • Learn how to create a content plan and communication schedule
  • Growing your communities: Understand how to establish and make friends, connections and followers in the major social media networks
  • Developing sales funnel processes using social media
  • Optimising your website and linking it with your social media campaigns
  • Learn the tools that can assist you to measure the impact of your social media activities

It’s also really important that you learn to separate business uses of social media and to secure you and your customer’s privacy and safety online. In this workshop we will also cover lessons in communicating safely and confidently with appropriate professional contacts and your customers.

Cost: From $1,900 (ex gst) for one marketing consultant to run the workshop.
The cost is based on size and complexity of business, duration of workshop,  information required and how many people attend.

Your social media schedule will always require a few adjustments and tweaks along the way with regular performance assessments just to make sure you’re on track in achieving your communication initiatives.

Get started today!

Contact us today to find out how your business can benefit with a Social Media Workshop from Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

Raving Fans

Marketing Consulting – SEO – Social Media

“I have worked closely with Jodie since the inception of my business in 2009. Jodie has done an exceptional job in creating online awareness for my business and is also responsible for my marketing campaigns, SEO and social media. It is a pleasure to work with Jodie as nothing...

Sporting Club – Social Media Marketing Agency

Thanks so much Gin and Craig for all your hard work and helping us to effectively communicate with our diverse swimming community. The Social Media workshop was pivotal to our success and all of our team members are have been brought up on the latest technology and have the...

Marketing Consultants – Travel Agent

As part of the team at Boronia Travel Centre, I have been using the Marketing Consulting services of Craig Pethebridge and the team at Bright Owl Marketing in Melbourne for the last 7 years. Craig is always only a phone call away and easy to get hold of at...

FMCG Marketing Plan & Consulting

I would highly recommend Craig to any business looking for someone to quickly and efficiently understand their marketing needs, and translate them into an easy to follow and actionable marketing plan. We asked Craig to help us with a range of marketing initiatives including PR, social media, advertising, website...