Information Technology Marketing
This is a time for great opportunity as technology services businesses thrive in the digital age. However, it also comes with complex challenges as more and more companies develop new products, application and services in an already overcrowded marketplace.
So how do you stand out from the crowd? How will your prospects know that your product and services are better than your competitor? Do you know if you are meeting the consumer’s expectations?
Understanding your customer’s needs and how your products and services apply in their business and daily life will help you anticipate their ever-changing requirements. This helps you to continue to innovate and create better and more personalised technology products and services.
Bright Owl Marketing understand the need to position your technology business effectively in the ever-changing market. We know that in order to be successful, a technology business needs to have good product differentiation and strong positioning. When you focus on providing a clear point of difference and educating your clients, you’re taking steps to ensure strong brand equity and the promise you make to your customers.
Bright Owl Marketing will help you to stand out from the crowd by focus on the right niche market segments in order to promote your products and brand over and above your competitors. And by establishing a key point of difference as part of an effective brand and communication strategy will also help you connect in a way that turns the business benefit into a compelling call-to-action.
Common marketing executions for technology businesses include:
- Strategic marketing plan development
- Product and services development
- Rewards programs
- Joint marketing promotions with suppliers
- Social Media Executions
- Communications planning
- Local community, club and school partnerships
- eNewsletter communications
- Website development
- Google Adwords and SEO
- Public relations
- Local paper advertising and editorial
- Radio advertising and promotions
- Launch and product events
- Networking events
The key is to directly link all your marketing and communications efforts with your customers desires and actively engage them at an emotional level, giving them less reason to switch to another brand !
But you don’t have to do this by yourself. Bright Owl Marketing are experts in the technology industry and can help you achieve success too.
Get started today!
Contact us today to find out how your business can benefit with marketing consulting services.
One of our friendly marketing consultants will ask questions about your business and target audience and current marketing activities to see if our services are a good fit.
There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.
Our Raving Fans
Digital Marketing Consultant – Technology & Business
Virginia is an absolute ‘all-rounder’ with an extremely broad skill set. She has a great work ethic, organisation skills and enthusiasm and her work always shows creative vision and flare.
Virginia is always a delight to work with helping us with a wide range of marketing tasks both big and small and quickly understands and executes what we require. She also takes a proactive approach in understanding our business, products, and customers. I look forward in continuing to work with her in the future.
Marketing Consulting – Business & Technology
Virginia has run Indice’s marketing communications for the past two years, developing and implementing campaigns within our rapidly growing, Australian-born but internationally-based tech company. Under Virginia’s supervision, Indice’s marketing material, e-newsletters and events have become more effective, efficient and professional. Indice’s website, which Virginia developed and implemented, has become an important tool for winning new business and maintaining global momentum.
Virginia has an ability to turn highly technical subject matter into information which can be understood by everyone from engineers to procurement managers; from executives to trade journalists. We would recommend her to anyone seeking a passionate, skillful and dedicated marketing consultant to enhance their business goals.
Business Services – Marketing Consulting
Hi Craig, the meeting was positive, the sales director was impressed with the brochure you created, why wouldn’t he be. I think this adds another piece of professional material for the FIAA from BMR. My main focus is to use Bright Owl Marketing to get the marketing strategy and marketing material underway for the long term. Many thanks for your help to date.