Healthcare Marketing

Bright Owl Marketing has developed healthcare marketing and communications solutions for businesses across the sector, which include Psychologists, Physiotherapists, Chiropractors, Dentists and Healthcare Clinics. We have, over time, developed an excellent understanding of the key issues shaping the sector.


Every healthcare business is unique. They all have a vision for success and an important story to tell. In these people-orientated businesses, there is a high emphasis on customer service that needs to be delivered in a way that is sustainable for service delivery and growth. By applying our knowledge and experience, Bright Owl Marketing can not only help you stand out from the crowd, but we can also help set-up and implement specific marketing systems and processes that will help you streamline your activities to deliver a constant set of leads, but also a deeply satisfying customer experience that will generate repeat business and referrals.

Our Services Cover

  • Strategic, integrated healthcare marketing and communications planning
  • Customer contact strategy for improving customer service
  • PR and media relations
  • Internal change communications covering reform, rebranding and any policy updates.
  • Programs for service and health promotion campaign development
  • Campaign development: health promotion, education and offer development
  • Social media: growing your communities and leveraging your brand pillars
  • Brand identity development and brand activation
  • New premise launch strategy and lead generation tactics


Good implantation of a strategic campaign is essential to your business success. Our graphic designers, web developers and copywriters have excellent experience in the healthcare industry and can create a range of materials that will speak directly to your customers and are consistently delivered across multiple platforms. Our creative services cover:

  • Web design and development
  • Brand and campaign identity
  • Print materials including proposals, brochures and advertisements
  • Infographics and online content, including eNewsletters and social media design.
  • Signage and trade marketing displays

Get started today!

Contact us today to find out how your travel business can benefit with marketing consulting services.

One of our friendly marketing consultants will ask questions about your business and target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Contact us today

Our Raving Fans

Marketing Workshop & Plan – Healthcare

Thank you Craig for your email follow up from our meeting last week. It was a joy to meet you in person and I really valued the time you provided and the generous sharing of your ideas. Of course, I was buzzing afterwards thinking about possibilities and trying to digest your comments. I feel like I have calmed down now and see my vision more clearly. I have also calmed about my competition and am so pleased I have found you to collaborate with to bring my vision to light, rather than trying to pit myself against the competition that beat me to it – this includes my review of the member fee and dropping the more formal aspects of advertising that I thought would be necessary.

Fitness Professional – Marketing Plan – Website Design

Craig, without you as my marketing guru I don’t think I would have ever realised the dream of having my own business. Your marketing plan really helped me map out how my services are unique and different from the competition, and it also provided me with a great sense of structure and purpose too. With so many different marketing activities to implement you were so good at helping me break it down into bite-sized chunks and make it so easy and manageable. Plus you were great whenever it all got too much and I needed a shoulder to lean on. I’m so proud of my new brand, the fantastic website you created and all that we have achieved in the short space of time. Here’s to the future! Thanks again.

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