Travel Agent and Tourism Marketing

Over recent years travel agencies have been exposed to a multitude of changes in the travel industry which include the introduction of low cost airlines, e-ticketing services, constant airline schedule changes and the rise of the internet which has given power to the average consumer to research and book their own travel.

Unfortunately travel platforms such as Webjet, Airbnb, Trivago, Wotif and a multitude of others make it very difficult for consumers to understand the actual costs versus benefits between using a travel agent and booking online.

Will the internet provide a point of contact in times of crisis? Do you receive personalised service from a travel? And how do consumers know if they really are getting the best deal?

By having a dedicated travel consultant or agency means that your customer needs are anticipated every step of the way. Whether it be your seat preference, your meal request or reward program numbers.

Bright Owl Marketing understand the need to position a travel agent effectively in the ever-changing market and has helped many Fully Branded, Associate and Affiliate networks of Helloworld, independant and specialised tour agencies, and also experienced travel consultants working for the TravelManagers group.


We know that in order to be successful then a travel agent needs to have good product differentiation and strong positioning. When you focus on providing a clear point of difference and educating your clients, you’re taking steps to ensure strong brand equity and the promise you make to your customers.

Bright Owl Marketing will help you to stand out from the crowd by focus on the right niche travel market segments in order to promote your products and brand over and above your competitors. And by establishing a key point of difference as part of an effective brand and communication strategy will also help you connect in a way that turns the consumer benefit into a compelling call-to-action, which means more sales!

Our Services Cover

  • Strategic marketing plan development focusing on international, national and even local area marketing initiatives
  • Product development utilising your unique travel experience or focusing on any untapped travel markets
  • Travel rewards and incentive programs
  • Joint marketing promotions with travel suppliers
  • Social media: growing your communities, campaign development and advertising.
  • Leveraging website and social platforms to help guide the customer decision-making journey.
  • Local community, club and school partnerships
  • eNewsletter communications: to help differentiate you from the competition and further develop your communities with authoritative and engaging content.
  • Google Adwords and SEO: effective for promoting specific travel products and destinations
  • PR and media relations
  • Local paper advertising and editorial
  • Radio advertising and promotions
  • Local networking groups
  • Launch events, Desk Days, information evenings and film nights

The key is to directly link all your marketing and communications efforts with your customers desires and actively engage them at an emotional level, giving them less reason to switch to another brand or book online!

But you don’t have to do this by yourself. Bright Owl Marketing are experts in the travel industry and can help you achieve success too.


In order for a strategic campaign to have a greater impact, your brand needs to be consistently applied across multiple channels utilising excellent and creative design skills. Our graphic designers, web developers and copywriters all have experience with the needs of travel agents and can create a range of materials that will speak directly to your customers, which include:

  • Website design and development
  • New logo development and brand identity
  • Print materials for flyers, brochures, in-store posters and postcard mailings
  • Trade show displays and signage
  • Social media graphics

Get started today!

Contact us today to find out how your travel business can benefit with marketing consulting services.

One of our friendly marketing consultants will ask questions about your business and target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Contact us today

Our Raving Fans

Travel Marketing Consultants

I’ve worked with Craig over the past 6 months now and have seen the growth in my business already. He’s listened to my ideas and the brand I’m trying to create for my agency and worked with me to create the marketing around that. His ideas are fresh and fun but more importantly they show me the results. I wouldn’t hesitate to recommend Bright Owl Marketing to anyone who wants to see growth to their business through marketing.

Website Design – SEO – Copywriting

My current website was looking tired and I knew it needed a revamp. But it was difficult finding a person who could tackle all of my marketing requirements and understood the battlefield tour market, a very niche and involved area of the travel industry.

Craig very confidently project managed the entire website development, from the design through to the copywriting, optimising the content for search engines and implementing suitable Google Adword strategies. In fact, within the first month of operation I was driving more traffic to my new website compared to my old website.

As an experienced marketing consultant, Craig has been able to take the bull-by-the-horns with all of my marketing requirements and incorporating them into one cohesive marketing plan. This involved writing and distributing press releases, advertising and brochure development, and seamlessly integrating them with our online marketing strategy. We’ve been so happy that we’ve been using his services for over three years now.

Craig is a very conscientious and determined marketing professional who is clearly passionate about his business. My only regret is that I didn’t find him sooner.

Bendigo Marketing Consultants

I would like to thank Craig from Bright Owl Marketing for all his help over the last year. When we look at where we were a year ago, and look out how our marketing department has developed under the guidance of Craig it is great to see how much has been improved! 

When we first started working with Craig he really took the time to get to know our product and industry and feel that all the advice he gives is tailor made and specific to the needs of our business and the industry that we work in. 

Not only has he come up with some really innovative ideas, but he has followed up on a weekly basis and offered training where necessary to ensure that we are getting the most out of his services and products. This has worked really well with regular telephone catch ups and visits to our offices for brainstorming sessions. It is great to know that I have Craigs support and can always shoot him an email if I need some marketing advice and will hear back the same day.

I feel personally that I have a much broader understanding of marketing now and how it can benefit our company thanks to Craig sharing his knowledge and expertise. He has helped implement multiple new initiatives and brought us up to speed with modern strategies for increasing customer touch points, and really getting ourselves known in the market. We have updated a lot of our collateral and when Craig helped us launch our new rewards program his designer did a fantastic job on the brochure, really eye catching and in keeping with the branding that Craig helped us develop. 

Really great to see such tangible results from our work together! Thanks Craig!

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