Marketing Workshops

Forget about expensive marketing consultants, or long-winded documents that sit on the shelf gathering dust! Now you can get the answers and fresh ideas you need – quickly and cost-effectively with our interactive marketing workshops!

In these difficult economic times, it can be overwhelming to understand what your business should be doing to stay ahead and adapting to changing customer needs. With so many marketing options available today, businesses are not always implementing the right marketing strategies to achieve the best possible return on investment. You could be missing out on many different ways to use online and offline marketing activities to boost sales, leads and profits.

Choosing the right strategy for your business requires in-depth marketing knowledge and experience, and an honest assessment of your brand and its unique selling proposition. That’s where our marketing agency can help you!

We can help your business grow

Bright Owl Marketing are conducting marketing and branding workshops to help start-ups, small and medium sized businesses brainstorm new ideas, understand new business processes and establish a defined pathway to achieve success.

Our senior level marketing consultants have more than 20 years experience and can help you develop a strategic and targeted marketing plan for your business that builds on the successes of your current marketing and incorporates new strategies to grow your business to the next level.

If you are unable to meet in person, then we are currently set-up to offer our marketing workshops over Zoom and currently service clients in Melbourne, Sydney, Brisbane and regional centres throughout Australia. If you need some help then please contact us today and we’re happy to schedule an obligation free consultation to see if our services are a good fit.

Business Booster Strategy Session

2 Hours from$1500 (ex gst)

We’ll review and improve on any current marketing activities you choose and help brainstorm even more ideas to help you boost your leads, sales and profits.

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Strategic Marketing Workshop & Plan

from$3200 (ex gst)

Let us facilitate a marketing strategy workshop for your business and together we’ll develop a set of actionable goals for the next 12 months.

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Brand Builder Workshop

from$3800 (ex gst)

We'll help you to define your brand promise, develop key messages and a communications style guide to help you talk to your customers effectively.

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Business Booster Strategy Session

We can help you streamline your business and focus your marketing planning quickly and easily

Our Business Booster Strategy Session is designed to cater for the needs of start-ups, sole traders, micro-businesses and small businesses that have been dabbling in marketing for a while now and need help to review their current marketing efforts or get more ideas on what other channels they could be using effectively to give their business the extra boost it needs.

For businesses that are just starting out with their journey, we suggest focusing on how to develop a marketing plan, which you can develop further in your own time. You will also gain a clearer idea of how to maximise your marketing efforts using the latest digital marketing and offline channels and techniques to ensure you stay ahead of your competitors, and help you to define your customers segments and understand their needs.

We believe that there is so much potential in any marketing activity when done correctly and with the right components, every lead can be converted into that much-awaited sale.

You’ll receive a 2 Hour Strategy Session with a Senior Marketing Consultant or Marketing Specialist from any areas of your business you wish to focus on from below:

  • How to Write a Marketing Plan – FREE Template Provided
  • Social Media Marketing
  • Brand Positioning Strategy
  • Website Strategy – Getting the most out of your website
  • Key Messaging and Content Planning
  • Customer Avatar Development – Key customer insights and their needs
  • Customer Journey Mapping
  • Marketing Channel Development
  • Digital Marketing Strategy
  • Inbound Lead Generation
  • Public Relations Strategy
  • SEO – Onsite and Offsite Planning
  • Not-for-Profit Marketing
  • Crowdfunding Strategy
  • B2B and B2C Marketing Tactics
  • Telesales Strategy

Post Session Review and Documentation

We will also conduct a detailed review of the marketing activities we cover in the session and provide a document (Up to 5 Pages) of our observations and recommendations which you can implement straight away. Plus we’ll give you an indication of estimated budgets and timeframes to help you plan for the year ahead.

Cost: $1,500 (ex gst) for one marketing consultant to run the session. Up to 2 attendees.

How we connect

Under the current social distancing requirements, we are inviting new customers to connect via Zoom, and we use Stormboard to share our ideas during the session.

Need help implementing your marketing program?

We would love to help your business get to the next level. Once you’ve completed your Business booster Strategy Session, we highly recommend enrolling in one of our highly focused Marketing Mentor or Marketing Manager programs to ensure all of your campaigns are executed in a timely manner.

Get started today!

Contact us today to find out how your business can benefit with a Business Booster Strategy Session from Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

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Strategic Marketing Workshop & 12 Month Plan

A marketing and brand workshop will keep you focused on the important stuff by providing clear direction with a road map for achieving your business goals.

This ½ day marketing and brand workshop will provide the grass roots for a highly focused marketing plan, where you’ll get some creative and innovative ideas that can be implemented in a common sense, down-to-earth and affordable way.

The value that you will get after the Bright Owl team has finished giving your business an overhaul will may include the following areas, which will be tailored to your specific business needs:

  • Defined business objectives
  • Outline of your key business products and services
  • SWOT Analysis
  • Customer Avatar Development – Understanding key customer insights and their buying needs
  • Customer Journey Mapping
  • Marketing channel development
  • Getting the most out of your website and boosting its digital presence
  • Developing sales funnel processes for nurturing leads
  • Growing your database and profiling your customers
  • Sales and promotions to your database
  • How to become a social media marketing expert
  • Understand what new digital technologies could be applied to your business
  • Differentiate between the use and application of digital marketing and offline techniques for B2B and B2C markets
  • Key Performance Indicator (KPI) model development
  • Reporting process and measurement

If you require a more comprehensive marketing planning session covering many topics, then we are happy to adjust the length of the workshop. Please be aware that costs will vary to accommodate the increased workload and set deliverables.

Marketing Workshop and Plan Development

Step 1

Evaluate where you are now and how you are positioned in the market

From the outset it is important to ask specific questions about your business goals and values, products and services, customers and competitive environment. We will also explore your strengths/weaknesses, and what are some emerging market threats and opportunities.

Step 2

Review your current marketing material including any recent campaigns

It is also necessary to do a light review any existing marketing material, or the results of any marketing campaigns that your business has undertaken in the past few months. This is integral in putting together the best mix of marketing elements for the year ahead.

Areas such as research, strategy, record keeping and customer relationship management tools will also be evaluated during the workshop.

Step 3

Develop a tailored marketing workshop plan with key steps to meet both short term and long-term goals

We will then create a tailored marketing plan that hones in on specific areas that can deliver the biggest returns on your current marketing investment, with appropriate KPI’s so you measure each activity effectively. The final marketing plan will be presented to the key stakeholders in your business.

Post Session Review and Documentation

The workshop notes are then developed into a high-level marketing plan, typically 30 – 40 pages in length.

Your marketing plan is designed to be implemented with the help of Bright Owl Marketing and will always require a few adjustments and tweaks along the way with regular performance assessments just to make sure you’re on track. It serves as a benchmark for you to work from as we define your objectives and strategies for the year ahead. It becomes a living document for measuring sales success, lead generation, customer retention, and communication initiatives.

Cost

  • From $3,200 (ex gst) for one marketing consultant to run the workshop. Up to 2 attendees.
  • From $4,400 (ex gst) for two marketing consultants to run the marketing workshop. Up to 5 attendees.

How we connect

The workshop can be conducted in 2 x 2.5 Hour blocks or over 5 Hours. We can meet in person at your office, a local cafe, or we are just as happy to connect via Zoom, and use Stormboard to share our ideas during the session.

Need help implementing your marketing program?

We would love to help your business get to the next level. Once you’ve completed your Marketing Workshop & Plan, we highly recommend enrolling in one of our highly focused Marketing Mentor or Marketing Manager programs to ensure all of your campaigns are executed in a timely manner.

Get started today!

Contact us today to find out how your business can benefit with a Marketing Workshop & 12 Month Action Plan from Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

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Brand Builder Workshop & Brand Blueprint

Building your brand for future growth

Ideal for small businesses, this 1/2 day brand building workshop will explore the essence of your brand and what it’s all about, who your target audience is, what your core message is, and what sets you apart from your competition.

The workshop is intended to position your brand by creating a framework for deciding what to do, and to align all future branding and communications. To do this we will focus on the following three key areas:

1. Branding

Branding is the process of determining your competitive advantages, developing a strategy around those advantages then communicating it clearly and consistently until it is remembered.

Key Outputs

  • Defining your target markets.
  • Understanding key customer insights and their buying needs.
  • SWOT Analysis – Understanding the strengths and weaknesses of your business, and the market in general and impacts.

2. Brand Positioning

Brand Positioning is identifying where your brand is placed within its marketplace and its relationship to alternative brands. Positioning addresses differentiating brand attributes, user benefits and target segments.

Key Outputs

  • Brand Gap Analysis – To evaluate where your brand is now and how you want it to be perceived in the future.
  • Brand Characteristics – How your brand will be delivered through its features and benefits.
  • Competitive Analysis – How do your top 3 competitors brands differ in terms of expressing their features and benefits.

3. Brand Blue Print

Your Brand Blue Print describes how your business will be remembered in the minds of their target audience. It serves as an internal document, which guides your marketing communications strategies and tactics.

Key Outputs

  • Development of umbrella messaging – To represent the high level ideas you want to convey to everyone in your target markets. It is directional messaging that represents the spirit of what we want to communicate.
  • Unique Selling Proposition (USP) – To give consumers a compelling reason to buy your products and give you that sustainable competitive advantage for a long time to come.
  • Brand Communications Guide – To develop your ‘tone of voice’ which all written material should adhere to in order to maintain a consistent style and message.

The workshop notes are used to create a brand and communication strategy document outlining the key outputs listed above.

Cost

  • From $3,800 (ex gst) for one marketing consultant to run the workshop. Up to 2 attendees.
  • From $4,800 (ext gst) for two marketing consultants to run the marketing workshop. Up to 5 attendees.

The cost is based on size and complexity of business, duration of workshop,  information required and how many people attend.

Your Brand Blueprint is a living document for aligning your brand and communication initiatives. It will serve as a template and benchmark for you to work from as we define your marketing objectives and strategies for the year ahead.

Your brand and communication strategy should be used to inform the development of your brand identity and all expressions of your business brand which include your website, signage, brochures, advertising, email newsletters, etc.

How we connect

The workshop can be conducted in 2 x 2 Hour blocks or over 4 Hours. We can meet in person at your office, a local cafe, or we are just as happy to connect via Zoom, and use Stormboard to share our ideas during the session.

Need help designing your brand?

Launch or refresh your brand with a professional and distinctive logo, plus all the right business stationery you need to start communicating with customers with our Logo Brand Bundle package.

Get started today!

Contact us today to find out how your business can benefit with a Build Your Brand Workshop from Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

Raving Fans

Marketing Consultants and Brand Strategy – Professional Associations

Dear Tess and Craig, thank you for your assistance with bringing MPA “up-to-date’ and for the time and energy you have both put into taking our organisation to the next level. We look forward to working with you again in the new year.

Marketing Workshop & Plan – Healthcare

Thank you Craig for your email follow up from our meeting last week. It was a joy to meet you in person and I really valued the time you provided and the generous sharing of your ideas. Of course, I was buzzing afterwards thinking about possibilities and trying to digest your comments. I feel like I have calmed down now and see my vision more clearly. I have also calmed about my competition and am so pleased I have found you to collaborate with to bring my vision to light, rather than trying to pit myself against the competition that beat me to it – this includes my review of the member fee and dropping the more formal aspects of advertising that I thought would be necessary.

FMCG Marketing Plan & Consulting

I would highly recommend Craig to any business looking for someone to quickly and efficiently understand their marketing needs, and translate them into an easy to follow and actionable marketing plan. We asked Craig to help us with a range of marketing initiatives including PR, social media, advertising, website and partnership marketing, and his team were truly great and enthusiastic to work with. It was great pleasure to work with someone that fully embraced our missions and values, making you feel like you have an additional dedicated member in your team.

Fitness Professional – Marketing Plan – Website Design

Craig, without you as my marketing guru I don’t think I would have ever realised the dream of having my own business. Your marketing plan really helped me map out how my services are unique and different from the competition, and it also provided me with a great sense of structure and purpose too. With so many different marketing activities to implement you were so good at helping me break it down into bite-sized chunks and make it so easy and manageable. Plus you were great whenever it all got too much and I needed a shoulder to lean on. I’m so proud of my new brand, the fantastic website you created and all that we have achieved in the short space of time. Here’s to the future! Thanks again.

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