Give your business the ultimate online advantage with SEO and Google Adwords strategies that work!
Google holds 92.4% of the world’s search engine market share and is a great example where you can ask one question and get a million answers – and guess what, Google knows this!
But the online landscape is fast becoming more competitive every day. Businesses of all sizes are starting to seek out advertising and marketing opportunities which produce the best ROI for their marketing budgets. As the internet is an ideal place to measure all marketing activity, it is quickly becoming the most popular advertising medium in Australia, and using both Google Adwords and SEO is proven way to increase the number of leads and enquiries to your business.
You probably already know that Google Adwords and SEO should be an essential part of your online marketing strategy, which is why we have come up with some online packages to help you get started.
We’re a Google Partner
Google Partners are marketing agencies and online strategy experts who, like us, have been certified by Google to effectively manage your Adwords account. This means we can help you save time and also help you get the most out of your business investment. Plus it can get a bit tricky and take up a lot of your time, so we are here to help you. You’ll be free to focus on other areas and let Bright Owl Marketing take care of the rest.
Search Engine Optimisation (SEO)
from$990 / month (ex gst)
Get ‘free’ traffic by ranking at the top of popular search engines such as Google with keyword phrases relevant to your business.
Learn MoreGoogle Adwords (PPC)
from$690 / month (ex gst)
Advertising on Google puts you directly in touch with your prospects as they search for keywords that relate to your business, and provides fast results too.
Learn MoreGoogle Analytics Consulting
$190 / hour (ex gst)
Understand what your customers are looking for when they access your website, what content they like the most, and what actions they take.
Learn MoreSearch Engine Optimisation (SEO)
Get ‘free’ traffic by ranking at the top of popular search engines such as Google with keyword phrases relevant to your business.
Our highly skilled SEO professionals will help you achieve your business goals by getting more ‘free’ traffic to your website every month. We use 100% white hat SEO to make sure your site succeeds without putting it at risk from Google penalties. Our work is vetted by Google every 12 months to maintain specialist status. Plus we offer full campaign visibility and comprehensive monthly reporting to you how your SEO strategy is progressing. Our Service focuses on three key areas:
- Rankings – Your ranking will only improve with an optimised website. The goal is to get all of the site’s target keywords in Google’s first page to capture targeted traffic that can be converted into customers.
- Visits – The main benefit of having strong search engine rankings is that it sends quality, targeted traffic to your site’s pages. When your website is found on Google by a user looking for its line of products, there’s a great chance that this visitor is highly interested in what your site has to offer.
- Conversions – A conversion happens when a visitor to a website performs an action that helps you achieve a goal. Obviously, the more visitors a site has, the more opportunities it has to convert. Traffic from organic search is proven to be the easiest to convert compared to other traffic referral channels.
Cost: From $990 +GST per month
Our minimum contract period for all SEO packages is 3 months.
Reporting
We will send you a monthly report with the completed work details. The deliverables stated are the minimum. Your site may rank for phrases in addition to the target phrases.
We recommend you add your website to Google Webmaster Tools (GWT) so that you can see the work we are doing. GWT will let you export ‘recent links to your website’.
Get started today!
Contact us today to find out how your business can benefit with the help of the team at Bright Owl Marketing.
One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.
There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.
Google Adwords (PPC)
Better management of your pay-per-click ad campaigns will produce more clicks, leads and sales for every advertising dollar invested
Want to get started with search engine advertising? Or maybe you have dabbled with your own campaigns but would like to learn how to beat your competitors ads and pay less per click?
If you’re new to this type of advertising or if you are already running Pay-Per-Click (PPC) campaigns and want to improve your ROI, we can help.
Why PPC is so effective
PPC advertising puts you in touch directly with your target audience as they are actively searching for keywords that relate to your products or services, and right at the time when they are either keenly researching their purchase or when they are ready to buy.
Therefore, a well planned and successful PPC advertising strategy has the potential to produce amazing returns while creating new brand-building opportunities.
A great AdWords campaign should be fully integrated with the rest of your online marketing efforts to make sure your ads appear in the search engine results.
How we can help
We will only put the right keywords in front of your target market at the right price.
Because Bright Owl Marketing is a Google Engage Partner, our advanced PPC strategies will deliver:
- A correctly configured account. The way your account is set-up and structured affects your ongoing keyword costs and ROI. We will make sure your account is set up correctly from day one.
- More targeted clicks. We conduct keyword research to identify less expensive words and phrases that attract more clicks.
- Lower Cost-Per-Click (CPC). The quality and relevance of your ads also determines the click-through rate which affects the price you pay per click. We optimise headlines, offers, keywords and landing pages to reduce your CPC, thereby increasing your ROI.
- More leads and sales. Better qualified traffic will generate more conversions and sales.
- Increased ROI. So you can afford to invest in more advertising to generate more profits. Insightful reports. Weekly, fortnightly or monthly search marketing reports that provide you with meaningful and actionable data about your campaign performance.
We will save you money
At Bright Owl Marketing, we are very determined at saving your budget. We believe our business in intrinsically linked to your success, and if we see a campaign that is not working, then we will discontinue it immediately and determined the most appropriate solution in order to fix it. If we can’t make your campaign profitable then we’d rather you save your money for and use it elsewhere.
We’re a Google Partner
Bright Owl is a certified Google AdWords Partner. This means we’re trusted by Google to make the right decisions for your business. The certification is basically your guarantee that we implement Google best practices.
Our pricing
We won’t lock you into a contract but we’ll ask you to allow 3 months to achieve significant improvements in your PPC campaigns. You are free to continue on a month-by-month basis as we continue to produce results, or cancel anytime. The choice is yours!
There are three fee components:
- Campaign Set-up = From $790 + GST. (Once Off). We carefully configure your account and optimise the structure for your campaign requirements from the outset, which include:
– Google Analytics and Google Conversion Tracking Setup.
– Long-tailed keyword research/Select the Appropriate keywords
– Building the text Ads
– Recommend Budget (which is flexible to change when you want)
– Determining Geo Areas to Target/ Benchmark metrics setup
– Set up Automatic Custom reports
– Phone meetings as required to discuss any insights or need for the campaign - Monthly Click Budget = From $1,000 – $5,000/month. This is the cost of advertising and is paid to Google on a monthly basis.
- Monthly Management Fee = From $690 + GST. As PPC advertising is time intensive and involves continual monitoring and updating, we charge a monthly fee managing your account and providing ongoing recommendations Please Note: Advertising spends over $5,000 will incur a Monthly Management Fee of 10% of Total Ad Spend.
If you require a more advanced or tailored package, then one of our dedicated consultants are ready to give you a hand.
Get started today!
Contact us today to find out how your business can benefit with the help of the team at Bright Owl Marketing.
One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.
There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.
Google Analytics Consulting
Understand what your customers are looking for when they access your website, what content they like the most, and what actions they take.
We believe that it is important to understand our customers and ensure that websites provide them the information they need in a way that they understand. What is your website designed to achieve for your business?
What can Google Analytics do for your business?
Google Analytics is one of the most commonly used and most efficient measurement tools for websites. Through the training our digital marketing consultant, Tanya Duncan has undergone in order to achieve this qualification, and through years of experience working with this tool, she is able to use it to better understand what your customers are looking for when they access your website, what content they like the most, and what actions they take, such as filling out forms, downloading brochures or purchasing a product. Using these insights, Virgina is able to suggest content, layout or navigational updates in order to improve their experience and make your website more efficient at achieving your business goals.
Find out how Google Analytics can be optimised for your website
Let us conduct a review of your website along with your current marketing activities, such as e-newsletters, AdWords and social media campaigns, to see whether they are hitting the mark with your customers and provide a baseline for future marketing activity.
