Our clients depend on us to provide expert marketing solutions and advice along with exceptional customer service. We do our best to meet and exceed their high standards, which is what you’d expect from Australia’s leading marketing company. Here’s what our past clients say about our efforts…
Digital Marketing Consultant – Technology & Business
Virginia is an absolute ‘all-rounder’ with an extremely broad skill set. She has a great work ethic, organisation skills and enthusiasm and her work always shows creative vision and... read more
Virginia is an absolute ‘all-rounder’ with an extremely broad skill set. She has a great work ethic, organisation skills and enthusiasm and her work always shows creative vision and flare.
Virginia is always a delight to work with helping us with a wide range of marketing tasks both big and small and quickly understands and executes what we require. She also takes a proactive approach in understanding our business, products, and customers. I look forward in continuing to work with her in the future.
Website Design – SEO – Copywriting
My current website was looking tired and I knew it needed a revamp. But it was difficult finding a person who could tackle all of my marketing requirements and... read more
My current website was looking tired and I knew it needed a revamp. But it was difficult finding a person who could tackle all of my marketing requirements and understood the battlefield tour market, a very niche and involved area of the travel industry.
Craig very confidently project managed the entire website development, from the design through to the copywriting, optimising the content for search engines and implementing suitable Google Adword strategies. In fact, within the first month of operation I was driving more traffic to my new website compared to my old website.
As an experienced marketing consultant, Craig has been able to take the bull-by-the-horns with all of my marketing requirements and incorporating them into one cohesive marketing plan. This involved writing and distributing press releases, advertising and brochure development, and seamlessly integrating them with our online marketing strategy. We’ve been so happy that we’ve been using his services for over three years now.
Craig is a very conscientious and determined marketing professional who is clearly passionate about his business. My only regret is that I didn’t find him sooner.
Marketing Consulting & Plans
All I can say is that your marketing plan was just the thing I needed to kick start my business to the next level. It was detailed and actionable,... read more
All I can say is that your marketing plan was just the thing I needed to kick start my business to the next level. It was detailed and actionable, and I love how you summarised everything so concisely – a constant reminder for everything I have to achieve over the coming year. It’s since been five years since I started with Bright Owl Marketing, and I am loving every year as the team continue to help grow my business.”
The best part about the process is Craig’s intuitive style and easy-going approach. You totally understood my business model and where I was coming from. Your ability to build on my business strengths has been clearly demonstrated with the direction of the marketing plan and the business success I’m experiencing already.
Quite frankly, I’m over the moon with how affordable it was. Plus you really took into consideration my available budget and time so I could implement some of the marketing strategies myself. A great experience still to this day!
Darren Kelk started as a sole trader specialising in unique travel experiences. He doesn’t have the biggest budget, but he knew he needed a solid marketing program that he could implement over a 12-month period. Bright Owl Marketing did the initial assessment and created a marketing plan that built on his personal strengths and created additional revenue opportunities. As Darren builds most of his business on referrals, we were able to devise several automated marketing processes to help continual build and incentivise his referral network. He has also introduced a member rewards program which is also proving a hit.
Darren Kelk has also received the Most Improved Travel Manager of the Year in Victoria, as part of TravelManagers 2011 annual awards. It has been five years now and Darren is going from strength to strength with well a crafted monthly eNewsletter, Social Media promotion, print advertising and specialising in niche tours. Bright Owl Marketing has been helping him every step of the way as he grows his business.
Marketing Strategy – Travel Agents
I would like thank Craig for all his hard and work over the last five years and helping us grow to three travel agencies in the Greater Sydney region.... read more
I would like thank Craig for all his hard and work over the last five years and helping us grow to three travel agencies in the Greater Sydney region. His understanding of the travel market is a phenomenal in addition to the thought leadership and idea-starting content he produces in our email newsletters and social media campaigns. But Craig adds a seasoned layer of strategy, business and experience on top of that. He’s one of the few people that knows how to mux such a high level of creativity with an expert level of strategic thinking in the marketing world, let alone the social media marketing world. I also appreciate his patience and the amount of time he has put in to coach and support me in an effort to implement marketing campaigns in a timely manner. He’s an invaluable member of our team.
Bendigo Marketing Consultants
I would like to thank Craig from Bright Owl Marketing for all his help over the last year. When we look at where we were a year ago, and... read more
I would like to thank Craig from Bright Owl Marketing for all his help over the last year. When we look at where we were a year ago, and look out how our marketing department has developed under the guidance of Craig it is great to see how much has been improved!
When we first started working with Craig he really took the time to get to know our product and industry and feel that all the advice he gives is tailor made and specific to the needs of our business and the industry that we work in.
Not only has he come up with some really innovative ideas, but he has followed up on a weekly basis and offered training where necessary to ensure that we are getting the most out of his services and products. This has worked really well with regular telephone catch ups and visits to our offices for brainstorming sessions. It is great to know that I have Craigs support and can always shoot him an email if I need some marketing advice and will hear back the same day.
I feel personally that I have a much broader understanding of marketing now and how it can benefit our company thanks to Craig sharing his knowledge and expertise. He has helped implement multiple new initiatives and brought us up to speed with modern strategies for increasing customer touch points, and really getting ourselves known in the market. We have updated a lot of our collateral and when Craig helped us launch our new rewards program his designer did a fantastic job on the brochure, really eye catching and in keeping with the branding that Craig helped us develop.
Really great to see such tangible results from our work together! Thanks Craig!
Marketing Workshops – Travel Industry
Hi Craig, A special thank you coming your way from me too! Your presentation was spot on! I honestly believe that the messages you were re-enforcing regarding all... read more
A special thank you coming your way from me too! Your presentation was spot on!
I honestly believe that the messages you were re-enforcing regarding all the marketing initiatives that we’ve been trying to push from our side, did have a greater impact on our managers than we can actually achieve ourselves. So thank you for taking the time and showing such interest in our Company Agencies team and what we’re trying to achieve with our own marketing activities.
Hopefully our paths will cross again in the future.
Marketing Consultants – Travel Agent
As part of the team at Boronia Travel Centre, I have been using the Marketing Consulting services of Craig Pethebridge and the team at Bright Owl Marketing in Melbourne... read more
As part of the team at Boronia Travel Centre, I have been using the Marketing Consulting services of Craig Pethebridge and the team at Bright Owl Marketing in Melbourne for the last 7 years.
Craig is always only a phone call away and easy to get hold of at any time. If he is unable to assist us on the spot he gets back to us within a few hours with a solution.
Craig has used both traditional marketing as well as strong online campaigns to boost our business significantly. We have had traffic to our website triple and bookings for our Battlefield Tours have increased year on year since we began using Bright Owl Marketing.
For all the service and success we have had with Bright Owl Marketing the monthly cost is very affordable and their knowledge of the travel industry leaves the others in the dust!
Bright Owl has help tailor their marketing solutions to suit our needs and if you are considering a company then look no further as they are extremely flexible and reliable.
I would not hesitate to recommend Craig and Bright Owl Marketing to any business.
Travel Marketing Consultants
I’ve worked with Craig over the past 6 months now and have seen the growth in my business already. He’s listened to my ideas and the brand I’m trying... read more
I’ve worked with Craig over the past 6 months now and have seen the growth in my business already. He’s listened to my ideas and the brand I’m trying to create for my agency and worked with me to create the marketing around that. His ideas are fresh and fun but more importantly they show me the results. I wouldn’t hesitate to recommend Bright Owl Marketing to anyone who wants to see growth to their business through marketing.
Marketing Consultants Airports
When I first met Tess I immediately identified her as an accomplished marketing professional whom I believed could provide great valuable to the team at Avalon Airport. She was a... read more
When I first met Tess I immediately identified her as an accomplished marketing professional whom I believed could provide great valuable to the team at Avalon Airport. She was a passionate with an excellent understanding of modern marketing techniques.
In her time with us Tess delivered, with a very small budget, a broad portfolio of projects to the business including a refreshed brand, new tag line, an iPhone app, a new website, expanded social media channels, outdoor, press and radio advertising campaigns, PR and profiling for the business – just to name a few. Her commitment and vision contributed to creating a much more aspirational, marketable product overall.