ASCO

Provided an affordable marketing solution to help streamline marketing processes, win more clients and increase revenue

Industry

Building and Construction

Business Size

10 - 50

Scale

Local, State

about us

ASCO is based in Geelong, Victoria and is known for their commitment to driving innovation in Open Space Infrastructure. With a complete range of standard products including Bollards, Outdoor Furniture, Shelters and Amenities Buildings, ASCO can provide consistent, comprehensive solutions to any open space requirements. They work with government departments, large corporations, schools and universities to deliver projects on time and on budget.


Our Approach

After an initial workshop with a senior Bright Owl Marketing consultant, we began a brand audit to get an understanding of how much sales collateral was available, how consistently branding was applied, and what information was being presented and if it could be improved. This then led to a number of marketing projects to support the business objectives, win more clients and increase revenue.

Bright Owl Marketing implemented the following projects:

  • Marketing Consulting and Advice
  • Email Marketing Communications
  • Technical Product Sheets Design
  • Website Design
  • Copywriting
  • Business Proposal Design
  • eNewsletter Design
  • Brochure Design

The Challenge

Bright Owl Marketing were engaged by ASCO as they needed an affordable marketing solution to help them streamline marketing processes and expand their business online, which included the development of their website and email marketing campaigns. They also needed some help developing various collateral to help support them with the sales funnel and converting clients. With the collateral, they also wanted to be able to make changes to these documents without having going back to the original graphic designer and paying exorbitant fees for minor changes.


The Results

Bright Owl Marketing helped ASCO deliver on all their marketing requirements, and really brought consistency and brand appeal across multiple touch points, and enhanced customer communications on all fronts. 

Many of the templates designed can be editable by the client which means they do not have to engage a marketing agency on a continual basis to make changes to documents, further saving them time and money.  

Does your brand need a refresh?

Successful branding will connect your product or service in a way that turns the consumer benefit into a compelling call-to-action. It ensures that all brand activity has a common goal and that every consumer touch point is enhanced by the power of your brand.

If you need help creating your brand across all touch points, then please give us a contact us today for a free brand consultation with Bright Owl Marketing.


Are you serious about

GROWING YOUR BUSINESS?

To get the ball rolling we’ll need your business and goals, so please compete the form below. We’re only looking to work with people who are SERIOUS about growing their business. We’ll give you a transparent and concise way forward and if there is an opportunity to work together, then we’ll get a proposal to you within 48 hours.

Once you have completed form we’ll work out a time to hop on the phone or catch up in person at your earliest convenience.

Discover how we can help boost your business leads,
sales and profits today!

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Our Raving Fans

Marketing Workshops – Travel Industry

Hi Craig, a special thank you coming your way from me too! Your presentation was spot on! 

I honestly believe that the messages you were re-enforcing regarding all the marketing initiatives that we’ve been trying to push from our side, did have a greater impact on our managers than we can actually achieve ourselves. So thank you for taking the time and showing such interest in our Company Agencies team and what we’re trying to achieve with our own marketing activities. 

Hopefully our paths will cross again in the future.

Marketing Consultants and Brand Strategy – Professional Associations

Dear Tess and Craig, thank you for your assistance with bringing MPA “up-to-date’ and for the time and energy you have both put into taking our organisation to the next level. We look forward to working with you again in the new year.

Marketing Workshop & Plan – Healthcare

Thank you Craig for your email follow up from our meeting last week. It was a joy to meet you in person and I really valued the time you provided and the generous sharing of your ideas. Of course, I was buzzing afterwards thinking about possibilities and trying to digest your comments. I feel like I have calmed down now and see my vision more clearly. I have also calmed about my competition and am so pleased I have found you to collaborate with to bring my vision to light, rather than trying to pit myself against the competition that beat me to it – this includes my review of the member fee and dropping the more formal aspects of advertising that I thought would be necessary.

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