Our Approach

Our senior digital marketing consultants sat down with the owners to further understand Bambody’s current band position, target market and to make sense of the data at hand. We then developed key customer avatars and supporting key messages that would resonate with each of the target markets development. We undertook a global competitor analysis to assess how Bambody was positioned in the market. We also planned a comprehensive timeline, budget and tactical plan that was able to shift Bambody entirely from selling on Amazon to their website with full eCommerce functionality. Here we were able to deploy experts including delivering UX design and conversion optimisation to the site and a complex eCommerce funnel which Bincluding manychat, coupon offers, loyalty programs and social media advertising.

Our full list of marketing services included:

The Challenge

Bambody came to Bright Owl Marketing to help them transition from solely an Amazon sold product to owning their customer base and data and growing sales via Facebook and Google. This involved implementing an omnichannel marketing strategy and Bright Owl Marketing are specialists in this field and have the ability to reach the right audience and convert them into buying customers. We work together and provide all the technical software and skills to optimise every part of the sales funnel to help increase revenue and profit for the clients we work with.

The Results

Bambody’s newest campaign achieved over 1000 sales at only $3.52 CPA, and we achieved 2,110 sales in just 3 months across 4 countries – Australia, UK, USA and Canada. Our campaign also attracted 2,000 NEW customers with an offer that was simply irresistible. We were also able to increase their visibility in Google Search, which also increased online purchases.

We are also working with them to build an end-to-end technology solution to streamline their eCommerce platform and future proofing their international shipping capabilities.