Educational Writing Boards (EWB)
New premium website design generating 73% increase in traffic and source of new leads
Industry
Industrial Design and Manufacturing
Business Size
10 - 50
Scale
Local and State
about us
EWB is a Melbourne based family business that began in 1969 and has been successfully operating for over 50 years. The team has pioneered and dedicated themselves to the design, manufacture and supply of cutting edge visual communications equipment to businesses, universities, health services and schools over the years. Their key products and services focus on acoustic panels, pinboards, writing boards, Kydra Acoustic Panels and Extrusions.
Our Approach
Bright Owl Marketing helped EWB bring their business to life by first starting with a Marketing Workshop & Plan to review what they are currently doing and see what new marketing strategies could be implemented to help bring in new business and support existing clients. A new website was on the cards as it had been over 10 years since this had been updated, and the client not only wanted to show how impressive their products looked but also provide visual case studies of all the schools and businesses they have worked with over the years.
- Marketing Workshop with detailed 12 month tactical plan
- Email Marketing Advice
- Customised Website Design
- Lead Generation Advice
- SEO Strategy
The Challenge
After finding Bright Owl Marketing through an organic search on Google, EWB had an initial strategy consultation with Bright Owl Marketing and put together a clear plan on how they want to breathe new life into the brand and scale the company. They also wanted to update their outdated website and showcase their amazing work to existing and potential customers, and to increase the number of business leads.
The Results
The first step was to completely re-design and develop a new, premium website that would best reflect the product offered by EWB. The new EWB website has been visually optimised so the user can view these details easily on any device. The colours used on the site are based on the original logo, which provide greater impact and brand consistency for anyone looking at the site. Plus the team at Bright Owl created additional redirects from the old site to prevent loss of SEO rankings and have also optimised the landing pages so they can be easily searched for on Google, which also helps draw in new leads for the business. SEO is absolutely key is your business wants to be found by search engines.
Since the development of the site, EWB’s presence in Google Search has improved by 2,356 positions after expanding the campaign multiple times. Organic traffic has grown 72% and leads from Organic by 45%.
Working closely with Simone, Director of EWB, and her team, we know that the fitouts and service delivered has been fantastic. From managing materials with long lead times to assisting with providing cost savings options, we know we cannot fault their approach to the delivery process, which is why we loved working on this project.
Are you serious about
GROWING YOUR BUSINESS?
To get the ball rolling we’ll need your business and goals, so please compete the form below. We’re only looking to work with people who are SERIOUS about growing their business. We’ll give you a transparent and concise way forward and if there is an opportunity to work together, then we’ll get a customised proposal to you within 48 hours.
Once you have completed form we’ll work out a time to hop on the phone or catch up in person at your earliest convenience.
