Our Approach

Our marketing consultants will first complete a half day marketing workshop to understand each travel agents strengths and weaknesses, the consumer markets they wish to target, the products they sell, then develop a number of marketing strategies that involve both digital marketing, print advertising and local area marketing initiatives. An outline of all the projects we’ve completed include:

The Challenge

Almost all travel agents that came to Bright Owl Marketing were referrals based on the extensive experience our marketing consultants have in the travel and tourism industry. While Helloworld Travel has an accomplished design team, they don’t have a dedicated marketing communications expert to help travel agents with their strategic planning and outsourced marketing requirements. As most travel agents don’t have a dedicated in-house marketing person, many marketing projects are completed on an ad-hoc basis. This is where the value of a Bright Owl Marketing consultant comes in – we act as an additional member of the team by creating strategic marketing plans and communications calendars, and then roll out all marketing campaigns in a timely fashion.

The Results

As a result of our marketing efforts over the years, we have seen some exceptional results in all aspects of the marketing programs we’ve development on behalf of customers. Here are some of the highlights:

Information nights

We achieved the highest number of 55 attendees for an information night, which featured Princess Cruises together with Wendy Wu Tours – the Asia land touring specialists.

Highest Earning Campaign

Gallipoli’s 100th Commemorative Anniversary Battlefield Tours yielded over $1.5M in sales which was driven solely by Google Adwords, email and social media marketing. We also helped sell out many local tours, cruise experiences and unique travel packages over the years.

Travel Bank Rewards

Travel Bank is designed to help support clubs, local groups and schools within the community. Every time a club member books a holiday with a travel agent, a special donation will be made back to the local School for example. It’s a mutually beneficial promotion that’s great for supporting the School, and great for the travel agent. The total money raised through a Travel Bank campaign was $153K with a local football club.

Local Community Initiatives

Achieved over 600 orders for a coffee-shop contra campaign. The concept is based on every time a customer visits your travel office or receives their travel documentation, they are given a free coffee voucher to redeem at a participating cafe. The café will keep a tab as to how many coffee vouchers have been redeemed and will invoice the travel agent on a monthly basis. While the customers at the café can enter a competition to win a travel voucher. The entries are then placed onto the travel agent’s email database for future communications and promotions.

Social Media Post

The highest selling Facebook post was for a “Rock the Boat” Cruise which yielded over $18K in revenue. We spend just over $350 in advertising costs. Not a bad yield considering.