Our Approach

A brand and marketing workshop was first conducted which resulted in Bright Owl Marketing developing a comprehensive marketing strategy that spoke to clients pain points with each campaign including a different message that connected to potential customers.

Bright Owl Marketing is absolutely loving working with InTravel Group and has helped further develop his brand and implement a number of marketing initiatives:

The Challenge

InTravel Group’s founder, Dwayne Good, is a travel professional with extensive experience in the corporate travel sector. Unlike the majority of his industry colleagues, Dwayne is Aboriginal. His unique perspective allowed him to notice the opportunity gap when it came to Indigenous employment and drove him to envision a business model that would lead by example in the quest to create employment opportunities for Indigenous community. This mission is already gaining momentum, with businesses taking notice of the social impact footprint which contributes positively to the development of the indigenous workforce but also delivers the economic benefits of working with a corporate travel organisation centred on extensive training and professional development.

Bright Owl Marketing really wanted to step up to help and support InTravel Group navigate this difficult economic time for travel business and pivot with new ideas, product and services to really set this corporate travel business apart with their purpose led marketing initiatives.

The Results

Bright Owl Marketing had the pleasure to help InTravel Group design and develop their first eNewsletter in Mailchimp. Previously they were sending emails on ad hoc basis with no highly visual imagery, and now they have the opportunity to create amazing email newsletters every month. The purpose of the eNewsletter is to educate and inform existing clients each month, and maintaining top of mind so they are always at the forefront of the customers mind. The Newsletter has been split into multiple sections so the reader can view different focus topics which include Corporate Social Responsibility, Supply Nation, Social Impact, New Travel Technology, Industry News and Tips, as well as what’s happening behind the scenes at InTravel Group.

This also led to the development of high quality branded brochures, flyers, and editable presentations to help communicate InTravel Group’s new vision to potential clients that want to support their Corporate Social responsibility (CSR) objectives, while building a solid pipeline of business leads.

This is only the tip of the iceberg when it comes to upcoming projects. Dwayne has big plans and we are really exciting to help him navigate the next chapter of his business well into the future.

What Makes InTravel Group Different?

As an Indigenous business, their organisation is built with the vision of delivering superior travel management services, while creating employment and development opportunities for Indigenous communities. Supply Nation reports that for every dollar spent with an Indigenous business, a social return investment of $4.41 is generated, which means that every trip can create a positive social footprint.