Perinatal Training Centre
New eCommerce website to support health practitioners with professional development opportunities
Industry
Healthcare
Business Size
1 - 5 Employees
Scale
Local, State, National & International
about us
The Perinatal Training Centre was designed to support perinatal and infant mental health practitioners through the facilitation of meaningful interactions via workshops, courses and events, which embody the core qualities and principles of effective parent-infant and therapist-client relationships.
Based in Melbourne but with global reach, practitioners are invited to join the global community to stay up to date on new developments, receive one-on-one mentoring, attend regular workshops and learn more about infant mental health. Together the community can foster better connections and improved health for both perinatal and infant families.
Our Approach
The site was created during the pandemic, which meant that all of our meetings were conducted via Zoom and over the phone catch ups. Our digital marketing consultant initially scoped the entire project with the client over a Zoom workshop to better understand their target markets, the needs of the customer, services required and the desired functionality of the site.
Bright Owl Marketing initially created the wireframes to help visualise the proposed page layout with copy, together with the desired functionality. Once this was approved, our developer created a custom-coded WordPress website with integrations into MailChimp and Eventbrite, and was further optimised for security and performance through Cloudflare.
The Challenge
After creating their first site eight years earlier: The Centre of Perinatal Psychology, Bright Owl Marketing now had the task to create a site which had a similar look and feel, but was using all the latest design features and functionality which you would expect from a new site. As there was no other site in Australia that has achieved the goal of offering several different services and learning opportunities for perinatal practitioners, it was important to establish the site as the No. 1 learning site in the industry, and make it highly intuitive and impactful for anyone who visited from Australia and the rest of the world.
The Results
What sets the Perinatal Training Centre apart from other sites within its niche is the multitude of learning opportunities available to perinatal and infant health care practitioners. Everything is housed under one roof and the site is very easy to navigate, with plenty of resources available for practitioners. It really is the go-to learning hub for anyone in perinatal care.
I had the great pleasure working with Bright Owl Marketing again over the course of the past 12 months. Craig and his design and development team did another fantastic job on my new website, capturing the look and feel of the brand perfectly, given its close ties with the other site you designed.
The team are true professionals who really take a lot of pride with their work and go above and beyond to ensure clients like me get the best possible results. Highly recommend getting in touch with these guys if you are looking for website design or digital marketing.
Bronwyn Leigh, Perinatal Training Centre
Are you serious about
GROWING YOUR BUSINESS?
To get the ball rolling we’ll need your business and goals, so please compete the form below. We’re only looking to work with people who are SERIOUS about growing their business. We’ll give you a transparent and concise way forward and if there is an opportunity to work together, then we’ll get a customised proposal to you within 48 hours.
Once you have completed form we’ll work out a time to hop on the phone or catch up in person at your earliest convenience.
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Our Raving Fans
Marketing Workshop & Plan – Healthcare
Thank you Craig for your email follow up from our meeting last week. It was a joy to meet you in person and I really valued the time you provided and the generous sharing of your ideas. Of course, I was buzzing afterwards thinking about possibilities and trying to digest your comments. I feel like I have calmed down now and see my vision more clearly. I have also calmed about my competition and am so pleased I have found you to collaborate with to bring my vision to light, rather than trying to pit myself against the competition that beat me to it – this includes my review of the member fee and dropping the more formal aspects of advertising that I thought would be necessary.
Sporting Club – Social Media Marketing Agency
Thanks so much Gin and Craig for all your hard work and helping us to effectively communicate with our diverse swimming community. The Social Media workshop was pivotal to our success and all of our team members are have been brought up on the latest technology and have the confidence to implement social marketing campaigns effectively now. Many thanks also for all your newsletter and blogging services to help us engage with our members, which have seen a sharp increase since we have been doing it on a more regular basis now, thanks to you.
Recruitment Marketing
Blue Collar Recruitment website was rehashed by Amy after many years of frustration in trying to engage a website designer that understood our requirements. The new look website was implemented with impressive speed, pleasing to the eye and is more visually engaging to the job finder and clients looking for staffing solutions. Amy rightly understood the ‘personality’ touch that was needed on the website and has aptly done so just with one consultation and with an easy to navigate pages in maintaining, editing and updating to keep the information current. The training videos were adeptly put together within minutes too as a reference to our internal team. This company has been great to deal with, very supportive and the response time instantaneous. I would absolutely recommend them to any of my high profile clients and associates in the industry and elsewhere.