Our Approach

Bright Owl Marketing were excited to work with Swift Digital and help them with their specific marketing requirements, which was to help them elevate their brand position and drive leads for their government and enterprise level software.

As Swift Digital are based interstate, we mainly caught up over Zoom with regular phone catch ups in between to ensure that the multiple projects were kept running like a well-oiled machine.

The detailed marketing plan included a broad mix of online and offline marketing execution which included:

The Challenge

Having a strong service offering and an in-depth understanding of who their target audience is, Swift Digital were looking to learn more about their competitors in Australia as well as how their brand is positioned in the market.

Swift Digital were also looking to partner long term with a marketing agency that could support their growth goals and work with their internal teams to produce the most cost effective and result driven outcomes. The main focus of our engagement was to:

• Deeply understand competitors, brand position, audience and customer journey
• Understand a clear path for lead generation and thought leadership
• Develop a strong tactical solution that will drive leads and deliver an exceptional customer experience
• Establish growth targets, goals and objectives
• Leverage a marketing partnership to receive advice, mentoring and guidance

The Results

There were many opportunities for Swift Digital to significantly grow their market share through a strong omnichannel experience for customers. Some areas had been overlooked previously, which allowed for Bright Owl Marketing to undertake further analysis and market research, build brand awareness and increase the number of qualified leads for the client.

Our strategy was to focus on the redevelopment of the brand to ensure that it aligns with the strong and highly desirable USP. Our goal was then to seamlessly execute this rebrand across all channels, while simultaneously delivering incremental growth through increased and improved cold audience targeting, and warm/existing client nurturing.

Beyond the initial phases of the strategy our focus was on the production and amplification of highly engaging, thought leading content that reaches the right audience at the right time. By creating a tightly developed sales funnel, we could then minimise leakage thereby reducing advertising and sales costs.

Our brand awareness focused on “pull marketing strategies” via content alongside more “push marketing” through above the line and social advertising. The key messages were made clear and well aligned to the brand as – The leading Australian marketing and event automation platform trusted by government agencies and enterprise businesses.

We are proud to say that we achieved our goal of building brand loyalty and referrals and were delivered over 10 qualified leads per week by the end of the first 12 months.