Information Technology Marketing

This is a time for great opportunity as technology services businesses thrive in the digital age. However, it also comes with complex challenges as more and more companies develop new products, application and services in an already overcrowded marketplace.

So how do you stand out from the crowd? How will your prospects know that your product and services are better than your competitor? Do you know if you are meeting the consumer’s expectations?

Understanding your customer’s needs and how your products and services apply in their business and daily life will help you anticipate their ever-changing requirements. This helps you to continue to innovate and create better and more personalised technology products and services.

Bright Owl Marketing understand the need to position your technology business effectively in the ever-changing market. We know that in order to be successful, a technology business needs to have good product differentiation and strong positioning. When you focus on providing a clear point of difference and educating your clients, you’re taking steps to ensure strong brand equity and the promise you make to your customers.

Bright Owl Marketing will help you to stand out from the crowd by focus on the right niche market segments in order to promote your products and brand over and above your competitors. And by establishing a key point of difference as part of an effective brand and communication strategy will also help you connect in a way that turns the business benefit into a compelling call-to-action.

Common marketing executions for technology businesses include:

Strategic marketing plan development
Product and services development
Rewards programs
Joint marketing promotions with suppliers
Social Media Executions
Communications planning
Local community, club and school partnerships
eNewsletter communications
Website development
Google Adwords and SEO
Public relations
Local paper advertising and editorial
Radio advertising and promotions
Launch and product events
Sponsorships
Tradeshows
Networking events

The key is to directly link all your marketing and communications efforts with your customers desires and actively engage them at an emotional level, giving them less reason to switch to another brand !

But you don’t have to do this by yourself. Bright Owl Marketing are experts in the technology industry and can help you achieve success too.

Get started today!

One of our friendly marketing consultants will ask questions about your business and target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Joanne Low

Joanne is a senior marketing professional and consultant with over 20 years experience working with Australian and global brands, and has worked in industries such as media publications, IT, engineering, banking and finance.