Client: Darren Kelk Travel
Darren Kelk is a world traveller turned boutique personal travel manager. He offers personalised travel packages for clients who demand the best in Australian travel and international travel experiences, and is a dedicated and highly experienced personal travel manager who has truly seen it all!
Bright Owl Marketing had the pleasure creating Darren Kelk’s famous travel brand and developing his email marketing strategy which involved regular monthly email communications and sales bursts, which linked back to his website and social media strategy. His Open Rates were consistently around 40% and Click-through rates averaged 10%, which meant the content we were writing was highly engaging and personable for his travel audience. (Darren Kelk now operates under the TravelManagers Group).
“All I can say is that your marketing plan was just the thing I needed to kick start my business to the next level. It was detailed and actionable, and I love how you summarised everything so concisely – a constant reminder for everything I have to achieve over the coming year. It’s since been over five years since I started with Bright Owl Marketing, and I am loving every year as he continues to help grow my business.”
“Craig is also fantastic at combining traditional marketing techniques with the latest social networking developments and helping businesses like mine produce strategic marketing plans that really work. Craig is highly effective and knows how to link my social strategy to my website and my offline marketing activities. He knows the travel industry like the back of his hand and has been able to generate new enquiries and website visitors so they are converted into bookings. Highly recommended.”
Darren Kelk, TravelManagers Group
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