Client: Monash Postgraduate Association
The concept for this design was to use the letters MPA and portray a sense of trust and friendship by interlocking the letters and blending the colours with a round friendly font. The letters MPA are easy to read whilst maintaining a bold and strong overall shape. The colours chosen here are fresh, inspiring and modern. We really like the colour combination in and can see the potential with that colour scheme. The curvy font gives the impression of approachability, warmth and friendship. The logo is just as strong when used in one colour and at a small size. The emotional benefits this logo portrays are: Support, comfort, inclusion, being part of something, sense of family and trust.