Travel Agent and Tourism Marketing

Over recent years travel agencies have been exposed to a multitude of changes in the travel industry which include the introduction of low cost airlines, e-ticketing services, constant airline schedule changes and the rise of the internet which has given power to the average consumer to research and book their own travel.

Unfortunately travel platforms such as Webjet, Airbnb, Trivago, Wotif and a multitude of others make it very difficult for consumers to understand the actual costs versus benefits between using a travel agent and booking online.

Will the internet provide a point of contact in times of crisis? Do you receive personalised service from a travel? And how do consumers know if they really are getting the best deal?

By having a dedicated travel consultant or agency means that your customer needs are anticipated every step of the way. Whether it be your seat preference, your meal request or reward program numbers.

Bright Owl Marketing understand the need to position a travel agent effectively in the ever-changing market and has helped many Fully Branded, Associate and Affiliate networks of Helloworld, independant and specialised tour agencies, and also experienced travel consultants working for the TravelManagers group.

Strategy

We know that in order to be successful then a travel agent needs to have good product differentiation and strong positioning. When you focus on providing a clear point of difference and educating your clients, you’re taking steps to ensure strong brand equity and the promise you make to your customers.

Bright Owl Marketing will help you to stand out from the crowd by focus on the right niche travel market segments in order to promote your products and brand over and above your competitors. And by establishing a key point of difference as part of an effective brand and communication strategy will also help you connect in a way that turns the consumer benefit into a compelling call-to-action, which means more sales!

Our Services Cover

Strategic marketing plan development focusing on international, national and even local area marketing initiatives
Product development utilising your unique travel experience or focusing on any untapped travel markets
Travel rewards and incentive programs
Joint marketing promotions with travel suppliers
Social media: growing your communities, campaign development and advertising.
Leveraging website and social platforms to help guide the customer decision-making journey.
Local community, club and school partnerships
eNewsletter communications: to help differentiate you from the competition and further develop your communities with authoritative and engaging content.
Google Adwords and SEO: effective for promoting specific travel products and destinations
PR and media relations
Local paper advertising and editorial
Radio advertising and promotions
Local networking groups
Launch events, Desk Days, information evenings and film nights

The key is to directly link all your marketing and communications efforts with your customers desires and actively engage them at an emotional level, giving them less reason to switch to another brand or book online!

But you don’t have to do this by yourself. Bright Owl Marketing are experts in the travel industry and can help you achieve success too.

Creative

In order for a strategic campaign to have a greater impact, your brand needs to be consistently applied across multiple channels utilising excellent and creative design skills. Our graphic designers, web developers and copywriters all have experience with the needs of travel agents and can create a range of materials that will speak directly to your customers, which include:

Website design and development
New logo development and brand identity
Print materials for flyers, brochures, in-store posters and postcard mailings
Trade show displays and signage
Social media graphics

Get started today!

One of our friendly marketing consultants will ask questions about your business and target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Craig Pethebridge

Craig helps small business owners navigate through the marketing minefield of traditional versus digital marketing channels that exists today.

Joanne Low

Joanne is a senior marketing professional and consultant with over 20 years experience working with Australian and global brands, and has worked in industries such as media publications, IT, engineering, banking and finance.

Liza Simpson

Liza is a digital marketing consultant and strategist specialising in digital technology including Social Advertising, Sales Funnels, Website Conversion Optimisation, Mobile Wallet, Messenger Bot and Artificial Reality. She is accustomed to leading in house and external teams to execute results-driven strategic marketing, design and development. In her previous work life, Liza powered through 15 fast-paced years […]