Logos and Branding

We can help build your brand and deliver it consistently across multiple channels.

We’ve helped many businesses build successful brands by connecting their product or service in a way that turns the consumer benefit into a compelling call-to-action, while ensuring that every customer touch point is enhanced by the power and consistency of your brand.

But to position your brand effectively, you need to think about what you want your business to be like tomorrow, the next day and five years from now.

That’s why we work exceptionally hard to bring your brand to life through creative logo design, creative words, effective brand strategy and innovative packaging that ensures your brand lives in the hearts and minds of your customers.

To help you get started, we’ve created some nifty brand building and design packages to help bring your business to life and position you better in the market.

Logo Brand Bundle

$2,200 (ex gst)

Launch or refresh your brand with a professional and distinctive logo, plus all the right business stationary you need to start communicating with customers.

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Email Template Design

$650 (ex gst)

Our custom designed templates fully integrate with popular email platforms such as MailChimp.

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Build Your Brand Workshop

from$2600 (ex gst)

We'll help you to define your brand promise, develop key messages and a communications style guide to help you talk to your customers effectively.

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Logo Brand Bundle

Get a flying start with an amazing new brand to attract the right customers from the word ‘go’!

Launch your business branding with a powerful, professional and distinctive logo ready for print and online purposes, plus all the essential business stationery you need to start communicating with customers.

Our creative experts will help you to apply the elements of your brand across all your client touchpoints, including websites, advertising and sales material. Your new logo will serve as the cornerstone of a high-impact brand identity that indicates your business is established, stable and successful.

Defining your brand promise

We will work with you to explore the essence of your brand and what it’s all about, who your target audience is, what your core message is, and what sets you apart from your competition. This enables us to collectively develop a very refined and polished design brief so that the designer can create fantastic logo concepts that are right on the mark from the outset.

Our graphic designers specialise in logo design and rebranding with a proven track record. This means you will receive much higher quality design with less time and effort wasted.

Logo Design

  • 3 original full colour logo concepts
  • Up to 3 revisions*
  • Black and White Logo – optimal for newspaper advertising
  • Logo files for print and web
  • All final artwork files supplied by email

*A revision includes one or more changes to a logo concept based on your feedback. In the unlikely event that more than 3 sets of revisions are requested we will be happy to assist but additional charges will apply.

Business Stationery

  • Business Card Designed
  • Letterhead Design – Electronic & PDF
  • Email Signature
  • Facebook Fan Page

Cost $2,200 (ex gst)

Get started today!

Contact us today to find out how your business can benefit with a professional branding solution.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Contact us today

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Email Template Design

Our custom designed email templates fully integrate with popular email platforms such as MailChimp.

What is MailChimp?

MailChimp is an email marketing tool that helps you manage your mailing lists, design bullet-proof emails, and track the results of your email campaigns. We love using MailChimp for our customers because it offers so many benefits:

  • It is absolutely FREE to send to 2,000 subscribers each month
  • MailChimp works on desktop browsers, tablets, and mobile devices.
  • You can manage your lists, add new subscribers, send campaigns, and view your reports easily.
  • Create and schedule automated messages to welcome new subscribers, follow up on purchases, nurture leads, and more.
  • Track trends and monitor list growth, see the impact your campaigns have on social networks, measure you ROI, and more.

Our newsletter design prices start from $650 + gst which includes fully integrating the design within a popular email campaign service provider such as MailChimp. So you’re all ready to go!

Complement your email template design with our newsletter writing services

With any newsletter you send out, you want your subscribers to take some form of action, whether it be to buy now, learn more or get in contact with your dircetly. Why not give them informative articles to read or provide great content that motivates your readers to take action with our newsletter writing services.

Get started today!

Contact us to find out how your business can benefit from designing and creating regular email newsletters to benefit your customers.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.

Contact us today

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Build Your Brand Workshop

Building your brand for future growth

Ideal for small businesses, this 1/2 day (4 hrs) brand building workshop will explore the essence of your brand and what it’s all about, who your target audience is, what your core message is, and what sets you apart from your competition.

The workshop is intended to position your brand by creating a framework for deciding what to do, and to align all future branding and communications. To do this we will focus on the following three key areas:

1. Branding

Branding is the process of determining your competitive advantages, developing a strategy around those advantages then communicating it clearly and consistently until it is remembered.

Key Outputs

  • Defining your target markets.
  • Understanding key customer insights and their buying needs.
  • SWOT Analysis – Understanding the strengths and weaknesses of your business, and the market in general and impacts.

2. Brand Positioning

Brand Positioning is identifying where your brand is placed within its marketplace and its relationship to alternative brands. Positioning addresses differentiating brand attributes, user benefits and target segments.

Key Outputs

  • Brand Gap Analysis – To evaluate where your brand is now and how you want it to be perceived in the future.
  • Brand Characteristics – How your brand will be delivered through its features and benefits.
  • Competitive Analysis – How do your top two competitors brands differ in terms of expressing their features and benefits.

3. Brand Blue Print

Your Brand Blue Print describes how your business will be remembered in the minds of their target audience. It serves as an internal document, which guides your marketing communications strategies and tactics.

Key Outputs

  • Development of umbrella messaging – To represent the high level ideas you want to convey to everyone in your target markets. It is directional messaging that represents the spirit of what we want to communicate.
  • Unique Selling Proposition (USP) – To give consumers a compelling reason to buy your products and give you that sustainable competitor advantage for a long time to come.
  • Brand Style Guide – To develop your ‘tone of voice’ which all written material should adhere to in order to maintain a consistent style and message.

The workshop notes are used to create a brand and communication strategy document outlining the key outputs listed above.

Cost

$2,600 (ex gst) for one marketing consultant to run the workshop.
Suitable for start-ups and micro businesses.

$3,600 (ex gst) for two marketing consultants to run the workshop.
Suitable for small and medium sized businesses with more than 3 attendees.

Your Brand Blue Print is a living document for aligning your brand and communication initiatives. It will serve as a template and benchmark for you to work from as we define your marketing objectives and strategies for the year ahead.

Your brand and communication strategy should be used to inform the development of your brand identity and all expressions of your business brand which include your website, signage, brochures, advertising, email newsletters, etc.

Need help designing your brand?

Launch or refresh your brand with a professional and distinctive logo, plus all the right business stationary you need to start communicating with customers with our Logo Brand Bundle package.

Get started today!

Contact us today to find out how your business can benefit with a Build Your Brand Workshop from Bright Owl Marketing.

One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.

Contact us today

Raving Fans

Brand Building Workshop – Music

Thanks so much for your visit to deliver the brand workshop. It was great to meet you and Melissa. The brand guide is absolutely perfect. Now it’s just a matter of integrating these brand messages into current marketing channels now. We would now like to discuss the next project with you regarding...

Branding & Signage

As the owner and Managing Director of Central Signs for over 25 years I have dealt with many types of businesses and managers in providing solutions to their sign and branding requirements. One of the common problems of business needs to address is the lack of practical knowledge of...

Brand Development

I have worked with Mel on many projects and it’s always been a most enjoyable experience. However, it’s not just the fact that she has a can-do attitude and a sunny disposition that I continue to work with her and also chose her to do my own rebranding this...

Logo and Graphic Design – Landscaping

Knocking it out of the park! You have brained it! Very impressed mate with the initial logo concepts. We are proud of these and you could use any of them, and realistically all of them could be used individually and in different situations.