Health & Fitness Marketing

Are you a Personal Trainer, Health & Fitness Professional, Local Gym or a Sporting Club? Then Bright Owl Marketing can help you better connect with your community and help them achieve their personal best.

Over the past few years the industry has changed with some gym chains and fitness centres now offering 24-hour access, which has certainly fuelled growth for the health industry, while making it very affordable and accessible for customers. The rising health awareness and high obesity levels have also prompted further growth together with the fact that exercising and “working out” has become a more mainstream activity in Australian lives.

But if you’re a Personal Trainer wanting to go out on your own, or if you’re a local gym that doesn’t compete with the larger franchisees, then how to you differentiate yourself in this highly competitive market?

By giving people a greater awareness, good authoritative content, and to give people a community with sense of belonging is a great way to help each other to keep fit, eat healthy and motivate each other. This is where Bright Owl Marketing can help you stand out from the crowd and ensure that you deliver on your brand promise to your customers.

Our Services Cover

Strategic marketing and communication plan development
Developing your unique sporting product or health service
Membership pricing strategies
Corporate wellness programs
Growing club memberships
Affiliate marketing and non-competing sporting alliances
Building your social media community based on your brand pillars
Regular eNewsletter communications and blogging
Public relations for special events and health and fitness professionals that offer something new and different
Utilising Apps effectively to enhance the user experience or social interaction that comes with engaging a personal trainer or being part of a sporting club.
Rewards programs that utilises social media to reward users with special offers for high-level engagement or participation within their community. Plus they allows user to see how friends in their network are staying active.
Google Adwords and Search Engine Optimisation (SEO)

Creative

Our graphic designers, web developers and copywriters have excellent experience in the sports and health industry and can create a range of materials that will speak directly to your customers and are consistently delivered across multiple platforms. Our creative services cover:

Web design and development
Logo development, brand and campaign identity
Print materials including brochures, flyers, postcards and advertisements
eNewsletters and social media design
Signage and trade marketing displays

If you are a health and fitness individual or organisation that wants to raise your business profile and improve the way you engage your community then Bright Owl Marketing can certainly help you achieve this as your preferred marketing partner.

Get started today!

One of our friendly marketing consultants will ask questions about your business and target audience and current marketing activities to see if our services are a good fit.

There is no obligation for you to pay for any other marketing services. You can book with confidence and no risk as we stand behind all of our services.