There is a lot of buzz about branding, and while it may seem like it’s the place of large companies, they all started small once and there is a lot we can learn from the power of branding. The building blocks are basically the same whether you’re a start-up or a well-established business. The importance […]
What makes a killer business card?
Creating a good business card is central to any good marketing plan. For its size and cost, it becomes a very powerful marketing and branding tool that needs to convey the right message. Of course, you can’t expect your business card to tell the whole story about your company, but it does need to present […]
What is Your Point of Difference?
Your Unique Selling Proposition (USP) is that one distinct thing that sets you apart from your competition. It is in fact the very clear reason why your customers or clients should do business with you and not your competitors. It is your USP that gives you your competitive edge in the marketplace and allows you […]
What makes a great logo? And How to Avoid Cheap Design Packages.
Your business logo is often the very first impression you make on potential customers, so you need to ensure it attracts the right amount of attention. It also needs to stand out from your competitors, so it’s important to see what they do and then try to differentiate yourself. Why You Need a Good Logo […]