12 Top Tips to Build a Successful Tradie Website in Australia

A complete guide to a successful tradie website Here at Bright Owl Marketing, it is not uncommon for us to hear various stories about “monumental tradie website fails.” The purpose of this article is to enlighten and educate all tradesman throughout Australia so you can make well-informed decisions. This is our own way of helping […]

How architects can leverage the skills of a marketing consultant in Australia

The Benefits of Collaborative Partnerships – How Architects and Designers can leverage the skills of a marketing consultant without the overheads In today’s dynamic world, a marketer has to be versatile and wear multiple hats. They have to be a tech wizard, data analyst, social scientist, great storyteller, and the list goes on. And as […]

How to spot your potential customers online and bag more sales in Australia

Online conversions or traffic, what’s of greater importance? If 50k people from a dog grooming website, and another 500 from an established marketing site land on your website, which of the traffic sources will deliver more sales? Unless you’re specifically going after page views, conversions should be given the priority. You get conversions when you […]

Revisiting Branding: Getting Your Message Across

Our branding, marketing, and design industry have no regulatory body. Anyone can start providing branding or marketing services without any certification or license. In fields like law and engineering, it’s a different story entirely. That means lots of marketing firms or agencies can spring up overnight. The services offered in this industry are also intangible. […]

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