Covid-19: How Small Businesses Can Move from Offline Activity to Digital Marketing Experiences

Right now, we’re shifting our focus to how small business brands can leverage digital marketing opportunities in Australia instead of their regular offline activities in the wake of the current global pandemic. The rapid spread of the coronavirus outbreak across the globe has changed the way we live and do business. Realistically, small businesses will […]

How a Digital Marketing Agency like Bright Owl Marketing Can Help Your Small Business

Don’t be mistaken: every business requires promotion to remain competitive. A company can’t harness its full potential without leveraging smart traditional and digital marketing innovations. Also, marketing has evolved. Before now, promoting a brand was limited to a few options. Today, the internet has changed everything, and you can now reach your potential customers easily. […]

Use both Topics and Keyword Research to Maximise SEO in 2020

Popular opinion says focusing on keywords is critical to ranking on Google. But how effective is that tactic today? Do keywords still carry the same weight? Starting with the rollout of semantic search, there’s been a continued change in search algorithms to now focus more on topic recognition rather than keyword match, thereby satisfying search […]

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