Popular opinion says focusing on keywords is critical to ranking on Google. But how effective is that tactic today? Do keywords still carry the same weight? Starting with the rollout of semantic search, there’s been a continued change in search algorithms to now focus more on topic recognition rather than keyword match, thereby satisfying search […]
No doubt, most businesses are beginning to succumb to the harsh realities of the coronavirus. Businesses are feeling the hit as the pandemic suppresses the economy. Restaurants are like graveyards, while grocery stores have nothing but empty shelves. The chances are that you are looking for a way to cope and keep your business afloat […]
If you are not doing email marketing, you’re leaving a ton of money on the table. It’s super effective, and there is no reason NOT to do it. But to get the best out of email marketing, one needs to understand the science behind it and learn how to write sales-pulling emails. It goes beyond […]
Video marketing is critical to the success of any brand – this idea has always existed. But one thing has changed though, and it’s the amount of leverage a brand can get from every channel and platform. You can no longer consider it to be just another marketing technique. It should form the core of […]
How to craft a press release that gets attention every time Here’s a tip from those of us with years of experience: if you want to ruin your reputation with the media easily, send them a poorly drafted press release. Every day, editors and journalists have to deal with loads of press releases in their […]
Ingredients: 6 cups of whole meal flour, 2 cups of water, 1/4 ounce of active dry yeast, 3 tablespoons of sugar, 2 tablespoons of canola oil, 1 tablespoon of salt. That’s the recipe for delicious homemade bread. Although following the recipe is critical to making a good loaf, you still won’t get anywhere without all […]
You are probably aware that blogging is critical to running a successful online business. But you need to learn how blogging works and how to write each post in such a way that it benefits your business. Not having a blog means that you will have no content for your social media channels, you won’t […]
In this post, we’ll help you determine whether you should handle your own small business marketing or engage the service of a digital marketing agency… One of the golden rules of digital marketing is finding out where your target audience hangs out and then getting your content in front of them. Before now, people were used […]
