Popular opinion says focusing on keywords is critical to ranking on Google. But how effective is that tactic today? Do keywords still carry the same weight? Starting with the rollout of semantic search, there’s been a continued change in search algorithms to now focus more on topic recognition rather than keyword match, thereby satisfying search […]
The Coronavirus Downturn – Adjust Your Marketing Plan with these 12 Top Tips
No doubt, most businesses are beginning to succumb to the harsh realities of the coronavirus. Businesses are feeling the hit as the pandemic suppresses the economy. Restaurants are like graveyards, while grocery stores have nothing but empty shelves. The chances are that you are looking for a way to cope and keep your business afloat […]
Creating Your Business Email Newsletter – 9 Crucial Tips
If you are not doing email marketing, you’re leaving a ton of money on the table. It’s super effective, and there is no reason NOT to do it. But to get the best out of email marketing, one needs to understand the science behind it and learn how to write sales-pulling emails. It goes beyond […]
A Guide to Building Your Video Marketing
Video marketing is critical to the success of any brand – this idea has always existed. But one thing has changed though, and it’s the amount of leverage a brand can get from every channel and platform. You can no longer consider it to be just another marketing technique. It should form the core of […]