Before the advent of the www boom, there was only one way to market a business – going the broadcast route. The mass media was the most viable option for companies to get their promotional messages out there. And their prospective customers had no option either. Fast-forward to the present era, and all that has […]
So how much is a customer really worth? Ultimately, all decisions in direct marketing rely on this question being answered. Hence this blog intends to provide a simple, yet broad viewpoint of how marketers approach the maths of direct marketing and how small businesses can obtain real value from using it. The main objective is […]
The main reason why offers are included in direct marketing propositions is simple. It helps to overcome BUYERS INERTIA. The offer is the quintessential ingredient in direct marketing as it helps to clench the deal. But more importantly, it also completes the promise made to customers or prospects. In direct marketing terms the OFFER may […]
By using the simple power of words you can turn prospects into customers Copywriting is one of the most essential components of any form of direct marketing communications. In a day and age where we are constantly bombarded by information, targeted and engaging copywriting is absolutely essential if you want to stand out from your […]
