Search Engine Marketing is a term that is commonly used to classify and summarise both free and paid digital marketing practices via search engines. That would pack per-per-click advertising (PPC ads), and search engine optimisation (organic search) under a common umbrella known as SEM. Therefore, SEM would refer to any form of marketing that has […]
Don’t be mistaken: every business requires promotion to remain competitive. A company can’t harness its full potential without leveraging smart traditional and digital marketing innovations. Also, marketing has evolved. Before now, promoting a brand was limited to a few options. Today, the internet has changed everything, and you can now reach your potential customers easily. […]
Popular opinion says focusing on keywords is critical to ranking on Google. But how effective is that tactic today? Do keywords still carry the same weight? Starting with the rollout of semantic search, there’s been a continued change in search algorithms to now focus more on topic recognition rather than keyword match, thereby satisfying search […]
While there is so much emphasis on competitive keywords when it comes to ranking websites on the search result pages, people often overlook the huge ROI that local seo keywords can offer. Despite their relatively low monthly search volumes, local keywords can deliver a stream of serious traffic with a higher intent, leading to increased […]
