How to Create a Digital Strategy for Your Business That Works in Australia

If you desire to get more eyes on your business, a solid digital strategy is a must. While networking with family and friends will always be a decent start, it takes lots of time, and most people within your close network wouldn’t be your ideal customer anyway. This is why you need to adopt a […]

How a Digital Marketing Agency like Bright Owl Marketing Can Help Your Small Business in Australia

Don’t be mistaken: every business requires promotion to remain competitive. A company can’t harness its full potential without leveraging smart traditional and digital marketing innovations. Also, marketing has evolved. Before now, promoting a brand was limited to a few options. Today, the internet has changed everything, and you can now reach your potential customers easily. […]

Use both Topics and Keyword Research to Maximise SEO in 2020

Popular opinion says focusing on keywords is critical to ranking on Google. But how effective is that tactic today? Do keywords still carry the same weight? Starting with the rollout of semantic search, there’s been a continued change in search algorithms to now focus more on topic recognition rather than keyword match, thereby satisfying search […]

Bright Owl Marketing has featured in