Did you know that over 6,586,013,574 searches are made a day globally? That’s a tonne of searches! Now imagine how difficult it’d be to find your business online by your customers! Millions of searches, and countless global competitors around… Online search has become a real challenge these days. That is why organisations look for a […]
Before the advent of the www boom, there was only one way to market a business – going the broadcast route. The mass media was the most viable option for companies to get their promotional messages out there. And their prospective customers had no option either. Fast-forward to the present era, and all that has […]
So how much is a customer really worth? Ultimately, all decisions in direct marketing rely on this question being answered. Hence this blog intends to provide a simple, yet broad viewpoint of how marketers approach the maths of direct marketing and how small businesses can obtain real value from using it. The main objective is […]
The main reason why offers are included in direct marketing propositions is simple. It helps to overcome BUYERS INERTIA. The offer is the quintessential ingredient in direct marketing as it helps to clench the deal. But more importantly, it also completes the promise made to customers or prospects. In direct marketing terms the OFFER may […]
By using the simple power of words you can turn prospects into customers Copywriting is one of the most essential components of any form of direct marketing communications. In a day and age where we are constantly bombarded by information, targeted and engaging copywriting is absolutely essential if you want to stand out from your […]
How to buy the right media and tools to negotiate the best deal Choosing the right media for small businesses can be a daunting task. I know so many businesses that select an advertising medium, pay for it through the ear, and if it doesn’t work become permanently scared, vowing never advertise again. So to […]
Testing is one of the most important aspects of any direct marketing campaign. In fact, if you are not testing then you are NOT in the business of direct marketing. But if you don’t know what you should be testing, or perhaps you don’t understand the real benefits involved, or if you think it costs […]
Simple Ways to Calculate and Measure Your Marketing Continued… Last blog I delved into some simple metrics to help demonstrate the value of direct marketing. But one question I always get asked is how do you measure the value of a customer well beyond their initial purchase? This value in direct marketing is called the […]
