If you want to know how to acquire and keep a customer, then this is the perfect forum to discover how the database is really the hub of all direct marketing activities. In this blog I’ll explain how to plan for a successful database while giving some thought behind successful direct marketing efforts based on […]
Every marketing plan needs to involve some level of marketing research to validate any marketing initiative and to understand what your customers really want. But what are the best research methods to use to suit your specific business needs? Before I start, it should be noted that not all marketing research should only occur in […]
Dear Small Business Builder, Welcome to the Bright Owl Marketing Blog! I write this first post with some excitement tempered with a dash of trepidation. The excitement is due to the fun of starting with a blank slate and creating a new small business marketing agency, in conjunction with a new business partner (Craig Pethebridge). […]
In every small business, you would at least once a year sit down with your accountant and review your books and procedures and make recommendations and relevant changes to better prepare your business financially for the following year. Yet how often do we sit down and have an objective review of our marketing efforts, to […]
