Preparing for a trade show display can be a daunting task, especially if you’re a start-up or small business. So here are a few quick tips to help you work out what you need to take and how to present it in the best possible way. 1) Make Your Display Simple and Uncluttered People make […]
Small Business Advice – What to Look For When Outsourcing Your Marketing
It’s no wonder why outsourcing some of the company function has become a very effective strategy, especially in today’s competitive business market. If you’re planning to downsize, reprioritize or even expand your business operations, then outsourcing the necessary skills to an expert can save you time, money and further headache from trying to do it […]
Direct Marketing Essentials – Create Better Mailings with Copywriting That Sells!
By using the simple power of words you can turn prospects into customers Copywriting is one of the most essential components of any form of direct marketing communications. In a day and age where we are constantly bombarded by information, targeted and engaging copywriting is absolutely essential if you want to stand out from your […]
Direct Marketing Essentials – Buying and Negotiating Media
How to buy the right media and tools to negotiate the best deal Choosing the right media for small businesses can be a daunting task. I know so many businesses that select an advertising medium, pay for it through the ear, and if it doesn’t work become permanently scared, vowing never advertise again. So to […]