For most marketers, content helps drive more traffic to their funnel, but there’s more to it. Content marketing is a major part of any viable sales funnel. In fact, a study by SEMrush revealed the following: 86% of marketers develop MOFU (middle-of-the-funnel MOFU) content 95% develop TOFU (top-of-the-funnel) content 76% develop BOFU (middle-of-the-funnel) content While […]