All I can say is that your marketing plan was just the thing I needed to kick start my business to the next level. It was detailed and actionable, and I love how you summarised everything so concisely – a constant reminder for everything I have to achieve over the coming year. It’s since been five years since I started with Bright Owl Marketing, and I am loving every year as the team continue to help grow my business.”
The best part about the process is Craig’s intuitive style and easy-going approach. You totally understood my business model and where I was coming from. Your ability to build on my business strengths has been clearly demonstrated with the direction of the marketing plan and the business success I’m experiencing already.
Quite frankly, I’m over the moon with how affordable it was. Plus you really took into consideration my available budget and time so I could implement some of the marketing strategies myself. A great experience still to this day!
Darren Kelk started as a sole trader specialising in unique travel experiences. He doesn’t have the biggest budget, but he knew he needed a solid marketing program that he could implement over a 12-month period. Bright Owl Marketing did the initial assessment and created a marketing plan that built on his personal strengths and created additional revenue opportunities. As Darren builds most of his business on referrals, we were able to devise several automated marketing processes to help continual build and incentivise his referral network. He has also introduced a member rewards program which is also proving a hit.
Darren Kelk has also received the Most Improved Travel Manager of the Year in Victoria, as part of TravelManagers 2011 annual awards. It has been five years now and Darren is going from strength to strength with well a crafted monthly eNewsletter, Social Media promotion, print advertising and specialising in niche tours. Bright Owl Marketing has been helping him every step of the way as he grows his business.