Lots of business owners have had to deal with overwhelming workload consistently. CEO’s and even small business owners seem to have relegated important things such as marketing to the background, which tends to reduce profitability. You would breathe new life into your business by focusing more on marketing activities that require strategic planning and full attention. These five visible signs show that you need to engage the services of a marketing agency:
Do you perceive that the messaging put up by your company is inappropriate for your target audience? Or perhaps your team doesn’t have the required expertise to get potential customers to engage with your services or products? You can still get people on board who have the skills to accomplish the sales targets you are trying to achieve. It’s normal for businesses to be deficient in some areas. The key is being able to identify these deficiencies and make the needed adjustment which moves you closer to your goals.
2. The workload is overwhelming your in-house team
In a situation where your team is overloaded with work, there’s the possibility of their talent getting stretched and becoming thinner. The effect of the stress can also be in the form of failures such as poor decision making, unsuccessful lead generation, and so on. These kinds of problems can be taken care of by allowing an agency to handle some of the important tasks, and this will give your in-house team the freedom to concentrate on areas where they are most competent.
3. Sales are nose-diving, and you are running at a loss
Ineffective marketing might be a key reason for your low volume of sales. The team in charge of your sales needs to bring in the needed expertise required to make more sales. A good marketing agency has what it takes to review your entire marketing funnel and come up with a transformational, unique approach that helps to boost your conversion and sales. It’s always best to start with a marketing plan so you know what activities you will need to concentrate on for the first twelve months.
4. You are unable to spot what’s bringing in success and what’s not
Evaluating the strengths and weaknesses of your company is critical to meeting your targets. If you are unable to point out the marketing initiatives that are bringing in the leads, what design will give your business more exposure in trade shows, or why your social media efforts are not translating into positive ROI, engaging the services of an agency might help you find the answers you seek. This saves you money as you won’t have to spend on activities that have proven to be cost-ineffective.
5. Your competitor is already working with a marketing agency
Engaging the services of a marketing agency gives your company an edge over the competition. You get new ideas and insights that make it easy to address your current marketing needs. Also, working with the right agency can have a significant effect on your branding, promotion and messaging. If you desire to maintain an advantage over the competition, you need to work with a marketing agency that is conversant with your business environment and needs. These are signs that show that you need better-focused marketing that sells. If we are to draw an inference from lots of our clients during our first meetings, you might have a marketing process that is not bringing positive results to your business.
Hiring a reputable marketing agency can be a challenging decision to make. Experience shows that there are often more pros than cons, especially for small businesses. Here are some good reasons for you to engage the service of an agency:
1) You won’t need to manage an agency personally
When you hire a new employee, one of the most challenging things you will have to deal with is training them and making sure they know their role. For some businesses, this training can take months. Even after all the training, you will still need to consistently manage employees to make sure they are fully focused on their job. It’s a completely different relationship with an agency. You don’t have to deal with managing, training or on-boarding. The agency does not even have to establish a physical presence and occupy any office space as their management team takes care of everything internally. This allows you to focus on the most important task – running your business.
2) You will save lots of money
Before businesses decide to hire an agency, the first thing they want to know is the price difference. Well, it might surprise you to know that hiring an agency will save you money in the long run, and here’s how:
- You don’t have to deal with paying payroll taxes since the agency is independent of your company.
- You don’t have to deal with holiday pay or any other benefits.
- You don’t have to worry about purchasing computers or expensive marketing and analytics tools.
If you don’t think those are major expenses, you need to consider the fact that acquiring the expertise of an agency means that you will need the services some expert employees. The average salaries for key marketing positions are as follows:
- Social Media Manager – $70,000 per year
- Marketing Manager – $120,000 per year
- SEO Manager – $80,000 per year
On the other hand, depending on your needs, you may only have to spend an estimated $2,000 to $5,000 with a marketing agency.
3) You will be dealing with a team of experts
No doubt the job market is booming right now, which is great for job seekers but not so great for companies that are hiring. This is because of the fierce competition and companies will need to pay over the odds to retain the best talents. If you need an expert to be in charge of managing your marketing campaigns, you will need to have a deep pocket to make it work. However, you can get to access not one but a team of experts. The biggest advantage of hiring an agency is that they are not new to working on your type of campaigns. That means they can determine what’s working and what’s not based a recent campaign similar to yours.
If you feel you need to hire an agency, make sure you do your research. Make sure you are asking the right questions and know the exact things to look for to hire the best agency for your company.
Contact Us Today
Contact us today to find out how your business can benefit from one of Australia’s leading marketing agencies – Bright Owl Marketing. We’re located in Melbourne, Sydney and Brisbane, and we also work with many regional clients too. We also have some fantastic marketing consulting packages to help your small business really stand out from the crowd to get your business seen by potential customers
One of our friendly marketing consultants will ask questions about your business, industry, target audience and current marketing activities to see if our services are a good fit.