Our best marketing tips and free business advice to help increase the success of your marketing.
Right now, we’re shifting our focus to how small business brands can leverage digital marketing opportunities in Australia instead of their regular offline activities in the wake of the current global pandemic. The rapid spread of the coronavirus outbreak across the globe has changed the way we live and do business. Realistically, small businesses will […]
Don’t be mistaken: every business requires promotion to remain competitive. A company can’t harness its full potential without leveraging smart traditional and digital marketing innovations. Also, marketing has evolved. Before now, promoting a brand was limited to a few options. Today, the internet has changed everything, and you can now reach your potential customers easily. […]
Popular opinion says focusing on keywords is critical to ranking on Google. But how effective is that tactic today? Do keywords still carry the same weight? Starting with the rollout of semantic search, there’s been a continued change in search algorithms to now focus more on topic recognition rather than keyword match, thereby satisfying search […]
No doubt, most businesses are beginning to succumb to the harsh realities of the coronavirus. Businesses are feeling the hit as the pandemic suppresses the economy. Restaurants are like graveyards, while grocery stores have nothing but empty shelves. The chances are that you are looking for a way to cope and keep your business afloat […]
While there is so much emphasis on competitive keywords when it comes to ranking websites on the search result pages, people often overlook the huge ROI that local seo keywords can offer. Despite their relatively low monthly search volumes, local keywords can deliver a stream of serious traffic with a higher intent, leading to increased […]
If you are not doing email marketing, you’re leaving a ton of money on the table. It’s super effective, and there is no reason NOT to do it. But to get the best out of email marketing, one needs to understand the science behind it and learn how to write sales-pulling emails. It goes beyond […]
Video marketing is critical to the success of any brand – this idea has always existed. But one thing has changed though, and it’s the amount of leverage a brand can get from every channel and platform. You can no longer consider it to be just another marketing technique. It should form the core of […]
How to craft a press release that gets attention every time Here’s a tip from those of us with years of experience: if you want to ruin your reputation with the media easily, send them a poorly drafted press release. Every day, editors and journalists have to deal with loads of press releases in their […]
