Our best marketing tips and free business advice to help increase the success of your marketing.
A guide to help you choose your colours wisely Colour is the ultimate brand builder. It has such an impact on evoking emotions from your customers and instils long lasting feelings towards your brand. That’s why choosing the right colour, or a set of colours, is really important to positively represent your products or services […]
There is a lot of buzz about branding, and while it may seem like it’s the place of large companies, they all started small once and there is a lot we can learn from the power of branding. The building blocks are basically the same whether you’re a start-up or a well-established business. The importance […]
At some stage in your business, if it hasn’t happened already, you may wish to consider doing email marketing to communicate regularly with your customers. Now before you rush to explain that all the cool kids are using social media, bare in mind that when done correctly, email is still one of the best ways […]
Our BUSINESS VALUE PROPOSITION is to become your LONG TERM partner in every marketing decision you need to make to make your business more SUCCESSFUL Dear Business Owner, Can you identify with any of the following frustrations? You spend hours trying to market your business and are not making any in-roads You’re wondering how to […]
Who’s Who in the Zoo and Why They Matter There are, out there, “creative types” that are vital to helping you become the most well-known brand in your field. Even if that field is car maintenance. The best campaigns – and by that I don’t just mean the ones that win awards at Cannes, but […]
Creating a good business card is central to any good marketing plan. For its size and cost, it becomes a very powerful marketing and branding tool that needs to convey the right message. Of course, you can’t expect your business card to tell the whole story about your company, but it does need to present […]
It’s amazing how we live in an ever expanding digital world, where the savvy researcher can Google any answer at their fingertips, and stay up to date from the comfort of their computer, laptop, and mobile phone. What amazes me more in this day and age is that there are travel marketers, albeit travel agents […]
The main reason why offers are included in direct marketing propositions is simple. It helps to overcome BUYERS INERTIA. The offer is the quintessential ingredient in direct marketing as it helps to clench the deal. But more importantly, it also completes the promise made to customers or prospects. In direct marketing terms the OFFER may […]
